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Financial Services Marketing
Financial Services Marketing is an ideal introduction to this important sector, clearly demonstrating how marketing theory is applied in practice. Logically structured around the core marketing principles (buyer behaviour, segmentation, product development, distribution, pricing and promotion), the book is exceptionally clear and well written. In addition, topical and innovative approaches to marketing are also covered, including relationship marketing and customer loyalty. Unlike many other texts, the book does not focus exclusively on the retail environment but incorporates technological developments in delivery systems, including telephone and internet banking, and the use of IT in databa...
Welcome to The New Normal: Life After The Chaos
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference i...
Death of a Mad Hatter
ONE IN A MILLINER Scarlett Parker and her British cousin, Vivian Tremont, are hard at work at Mim’s Whims—their ladies’ hat shop on London’s chic Portobello Road—to create hats for an Alice in Wonderland themed afternoon tea, a fund-raiser for a local children’s hospital. It seems like a wonderfully whimsical way to pass the hat, and Scarlett and Viv are delighted to outfit the Grisby family, the hosts who are hoping to raise enough money to name a new hospital wing after their patriarch. Unfortunately, the Grisby heir will not live to see it—he’s been poisoned. When traces of the poison are found on the hat Scarlett and Viv made for him, the police become curiouser and curiouser about their involvement. Now the ladies need to don their thinking caps and find the tea party crasher who’s mad enough to kill at the drop of a hat…
The New York Writer's Guide
Profiling everything from classes to cyber cafes, The New York Writer's Guide sources organizations, workshops, bookshops, open-mikes, reading series, newsgroups and support groups. For the inside scoop on everything from power book-plugging protocol to the best venues for café au lait society, this is the book for you-an everything-you-need-to-know guide to the most writer-friendly city in the world.
In the Life and in the Spirit
Examines a range of fiction that challenges widespread assumptions about what it means to be a black person of faith. Taking up the perceived tensions between the LGBTQ community and religious African Americans, Marlon Rachquel Moore examines how strategies of antihomophobic resistance dovetail into broader literary and cultural concerns. In the Life and in the Spirit shows how creative writers integrate expressions of faith or the supernatural with sensuality, desire, and pleasure in a way that highlights a spectrum of black sexualities and gender expressions. Through these fusions, African American writers enact queer spiritualities that situate the well-known work of James Baldwin into a broader community of artists, including Bruce Nugent, Ann Allen Shockley, Alice Walker, Langston Hughes, Jewelle Gomez, Becky Birtha, and Octavia Butler. In these texts from 1963 to 1999, Moore identifies a pervasive, affirming stance toward LGBTQ people and culture in African American literary production.
Presumed Guilty
When Tina Wolffe meets Private Investigator Brandon Harrison, it's love at first sight?and it?s murder. Their first planned romantic evening together with a fireside dinner at the elegant Youngbergs is abruptly ended when a frightened young woman, Sheila Cunningham, is brutally stabbed after pleading for the PI's help. Harrison is knocked out in his pursuit of her attacker, but Tina tails the illusive suspect through the dark rain-driven night, only to witness him murder his next victim. Plunged unwillingly into a murder investigation together, Brandon Harrison must protect Tina from a vicious killer who wants her, the only witness to his murderous crime, dead.
Enlightened Marketing in Challenging Times
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the ro...
The Secrets that Bind Us
Sometimes the past should be left in the past... Eighteen months ago, I had the hottest one-night stand of my life. The problem? She was gone before I woke up. Imagine my surprise when I see her at my father's home almost two years later. My little Houdini thinks that just because we're family, I'll keep my hands to myself. She has no idea who she's dealing with. I run this town and the Brady Organization. I'm the Kingpin. And I always get what I want. The Secrets That Bind us is the complete Kingpin trilogy from USA Today Bestselling author Brooke Summers.
Marketing Turnarounds
MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framewor...
Marketing Financial Services
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.
