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Creating Strategic Leverage
Not only examines how to analyze industry structure and how todetermine your company's competitive position within it, but alsodetails how to use such analysis in order to gain the competitiveedge by anticipating or changing the rules of the game--evenchanging the game itself. Provides clear, concise solutions to somemajor problems such as how to describe and communicate a strategyand how to determine what's feasible and what's not, depending onyour company's position. Packed with case studies from suchindustries as AT&T, Federal Express, United Airlines and more.
Essentials of Marketing High Technology
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
A Guide to Forensic Accounting Investigation
Recent catastrophic business failures have caused some to rethink the value of the audit, with many demanding that auditors take more responsibility for fraud detection. This book provides forensic accounting specialists?experts in uncovering fraud?with new coverage on the latest PCAOB Auditing Standards, the Foreign Corrupt Practices Act, options fraud, as well as fraud in China and its implications. Auditors are equipped with the necessary practical aids, case examples, and skills for identifying situations that call for extended fraud detection procedures.
