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Spina Bifida
The aim of this book to promote a multidisciplinary approach to Spina Bifida, providing the three main specialists categories involved – neurosurgeon, orthopedic surgeons, and urologists – with a concise reference that explains the main clinical problems to be faced in everyday clinical practice. The book also provides the busy specialist with an updated overview of surgical approaches.
Tectonic Evolution of the Tethyan Region
The ihsan Ketin NATO Advanced Study Institute on the Tectonic Evolution of the Tethyan Region was conceived in 1982 in Veszprem, Hungary, when three of the organizers (B. C. B. , L. H. R. and A. M. C. 9. ) had come together for a meeting on the tectonics of the Pannonian basin. All three of us had experience in the Tethyan belt and all three of us had been for some time deploring the lack of communication among workers of this immense orogenic belt. Much new work had been completed in such previously little-known areas as Turkey, Iran, Afghanistan, the People's Republic of China, the entire Himalayan region, as well as new work in the European parts of the chain. Also, ironically, parts of t...
Buyology
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Türkiye Cumhuriyeti Tarihi
Tarih, bir devletin güçlü ve istikrarlı bir yapıya kavuşması, böylelikle uzun ömürlü olabilmesi için, en başta o devleti oluşturan bireylerin kendine güvenen, güçlü ve geleceğe emin bir şekilde bakabilen karakterlere sahip insanlardan oluşması gerektiğini her zaman göstermiştir. Güçlü olmak, bireylerin kendi öz güvenlerinin tam olmasına ve toplum hiyerarşisi ile yaşayışının kargaşaya yer vermeyecek şekilde düzenlenmesine bağlıdır. En önemlisi, bireylerin oluşturduğu devlet mekanizmasının yönettiği toplumların adalet içerisinde yaşamaları gerekmektedir. Bu çeşit bir toplum ve devlet düzeni kurmuş olan milletler, uzun süreler rahat ya�...
Principles and Practice of Pediatric Neurosurgery
Principles and Practice of Pediatric Neurosurgery, Third Edition is a completely revised edition of the most authoritative guide to the management of pediatric neurosurgical disorders encountered in clinical practice. Written by leaders in the field, it provides pediatric neurosurgeons with a clear understanding of the current standards of practice and treatment in the subspecialty. Key Features: Now in full color, with more than 1,000 images An increased emphasis on clinical management strategies in pediatric neurosurgery Seven new chapter topics, including cellular therapy for pediatric neurosurgical disease, conjoined twins, lipomeningoceles, and skeletal syndromes Pearls and pitfalls in every chapter This book is an essential reference for all residents and practitioners in pediatric neurosurgery and pediatric neurology.
Innovative Methods in Media and Communication Research
This collection reflects the need for suitable methods to answer emerging questions that result from the ever-changing media environment. As media technologies and infrastructures become inseparably interwoven with social constellations, scholars from varying disciplines increasingly investigate their characteristics, functioning, relevance and impact – facing new methodological challenges as well as opportunities. Innovative Methods in Media and Communication Research engages with the substantial need to rethink established methods to research acute changes in the media environment. The book gathers chapters dedicated to the multifacetedness and liveliness of emerging methods – from lif...
YEREL SİYASETİN DEMOKRATİKLEŞMESİ
Bu çalışma, ülkemizde yerel düzeydeki siyaset anlama çabasının bir ürünüdür. Bilindiği gibi, 1973 yerel seçimlerinden sonra kent yönetimleri sorunu Türk siyasal yaşamının gündeminde yoğun olarak yer almaya başlamıştır. Bunun başlıca nedeni, kentlerin hızla artmakta olan sorunlarının çözümünün, toplumun çeşitli kesimlerince, 1970'lerden itibaren artık ertelenemeyeceğinin daha çok oranda anlaşılmaya başlanmış olmasıdır. 1980'lere kadar, söz konusu sorun kamu oyunda yoğun olarak tartışılmıştır. Bu tartışmalar, kentlerin ve dolayısıyla kent yönetimlerinin sorunlarının nereden kaynaklandığını ana hatlarıyla ortaya koymuştur. Öte...
