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Customer Relationship Management
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide. Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity, an effective CRM strategy will boost customer satisfaction, increase performance and give you a valuable edge over the competition. In 50 minutes you will be able to: • Understand the wide range of tools and techniques used in customer relations...
The Marketing Mix
Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
The Rough Guide to Britain
The Rough Guide to Britain is the ultimate insiders' handbook to England, Wales and Scotland. The full-colour introduction brings the countries' highlights to life, from the Eden Project in Cornwall to Edinburgh's Royal Mile. The authors provide lively accounts of every sight from the latest attractions such as the Cardiff Bay area and Gateshead's Baltic Centre to established landmarks from the Tower of London to Edinburgh Castle. For every town and region there are lively reviews of the best places to stay, eat and drink, to suit all pockets and with accompanying maps pinpointing each location. There's also practical tips on exploring the great British countryside from the rugged Pembrokeshire coastline to the picturesque valleys of the Yorkshire Dales.
The Six Sigma Method
Boost quality and consistency in your business! This book is a practical and accessible guide to understanding and implementing the Six Sigma method, providing you with the essential information and saving time. In 50 minutes you will be able to: • Follow the DMAIC methodology to successfully implement the Six Sigma method in your company • Focus on the three most important factors: customers, employees and processes • Form a strategy that focuses on product quality improvement according to the expectations of your customers ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Southeast Asia
The Rough Guides series contain full color photos, three maps in one, and arewaterproof and tearproof. They contain thousands of keyed listings and brightnew graphics.
The Yellow River Rough Guides Snapshot China (includes Ningxia, Inner Mongolia, Shanxi, Shaanxi, Xiâan and Henan)
The Rough Guide Snapshot to The Yellow River is the ultimate travel guide to this fascinating part of China. It guides you through the region with reliable information and comprehensive coverage of all the sights and attractions, from the magnificent Terracotta Army to the walled city of Pingyao and from the Yungang Caves to the mountains of Wutai Shan. Detailed maps and up-to-date listings pinpoint the best restaurants, hotels and bars, ensuring you have the best trip possible, whether passing through, staying for a week or longer. Also included is the Basics section from The Rough Guide to China, with all the practical information you need for travelling in China, including transport, food, drink, costs, health, entry requirements and personal safety. Also published as part of The Rough Guide to China. Full coverage: Ningxia, Zhongwei, Shapotou, Yinchuan, Inner Mongolia, Genghis Khan's Mausoleum, Hohhot, the grasslands, Shanxi, Yungang Caves, Wutai Shan, Pingyao, Shaanxi, Xi'an, The Terracotta Army, Henan, Longmen Caves, Luoyang, Song Shan, Shaolin temple, Zhengzhou, Kaifeng (Equivalent printed page extent 134 pages).
The Rough Guide to China
The Rough Guide to China covers of all of mainland China and Tibet, as well as the lesser known administrative regions of Hong Kong and Macau. The Rough Guide provides all the information you need, whether you want to explore the sophisticated nightlife of Beijing and Shanghai, chill out in the mellow travellers' havens of Dali and Yangshuo, or roam the streets of wonderfully historical towns such as Lijiang. Up-to-date descriptions provide you with the low-down on famous sights such as Beijing's Forbidden City, the Terracotta Army outside Xi'an, limestone peaks around Guilin and the cruise through the mighty Three Gorges along the Yangzi. There's also full practical information on where to drink, sleep, party and eat - from streetside snack stalls to luxurious Beijing Duck restaurants. Detailed maps and comprehensive practical information help you get under the skin of China, whilst the guide's stunning photography and a full-colour introduction make this your ultimate travelling companion. Make the most of your time on earthTM with The Rough Guide to China. Originally published in print in 2011. Now available in ePub format.
Game Theory
The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
