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International Consumer Behavior in the 21st Century
This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.
Empowering the American Consumer
Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their b...
International Consumer Behavior
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior....
Globalization from the Bottom Up
Takes a proactive approach to addressing big issues of world poverty, economic development, and the impact of globalization — with recommendations for business leaders, policymakers, and concerned citizens around the world Samli offers an alternative model, a philosophy and practice of "social capitalism" that is grounded in a bottom-up approach to wealth creation, while acknowledging that power will continue to be concentrated at the top level of the pyramid
International Consumer Behavior
Samli sets a foundation for analyzing the impact of culture on behavior and how this impact may vary in different cultures. By understanding consumer behavior patterns in different world markets, international marketers can serve the special needs of international consumers. Cultures can be grouped and their impact on the consumer behavior can be detected. Understanding consumer behavior in different culture groups is the foundation of international marketing success. In this bold first effort to assimilate the knowledge about international consumers, Professor Samli asserts that international consumer behavior is not just a simple extension of our knowledge about American consumer behavior....
Social Responsibility in Marketing
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary. Marketing can achieve greater profits and higher quality of life for the whole society by being consumer oriented and proactive, and by considering consumers' well-being the highest priority. Marketing must reach out and cater to, not only the mainstream core markets, but to those who are less than equal opportunity consumers. These are special market segments such as the poor, elderly, minorities, and those who are particularly vul...
In Search of an Equitable, Sustainable Globalization
Globalization is often described as Darwinism on steroids and is a force to be reckoned with. Its goal to improve the economic status of underdeveloped areas of the world is noble enough, but left unchecked, globalization is not always fair and equitable in its practices and outcomes. This widens the gap between rich and poor nations. Samli argues that Third World countries must learn to take advantage of globalization and learn to protect themselves against its darker forces. This book presents what Samli calls countermarginalization, a process that includes such strategies and tactics as partnering, networking, and entrepreneurship. Samli explains how emerging countries of the world can develop their own means of growth to counter the risk of marginalization, arguing that entrepreneurship is essential and needs to be nurtured. This book provides a thoughtful source of discussion and learning, offering a new perspective on the big questions that won't just go away, despite certain efforts to ignore them.
Dynamic Markets and Conventional Ignorance
In this follow up to From a Market Economy to a Finance Economy, Samli reflects on his more than half a century of economic experience and research, maintaining that financiers, the government and many decision makers in both politics and the economy, do not really the 'free market.
From Imagination to Innovation
It is impossible to measure the full economic and psychological benefits of the sewing machine, the polio vaccine, or the Internet. What we know is that these products have changed our lives for the better, generating net benefits well beyond the metric of corporate profits. As forces such as financial market volatility and fragmented markets demonstrate the fragility of the global economy, the imperative to develop products and services that contribute to the well-being of the many—rather than the few—is more pronounced than ever. In this book, A. Coskun Samli explores this imperative of an “innovation culture” and how it can be encouraged at all levels, from the individual to the n...
Marketing and the Quality-of-Life Interface
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
