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Franchising - Aspectos Jurídicos - Vol. 2
"(...) Este livro delineia, com segurança e precisão, o panorama atual desse fenômeno que é o mercado de franchising, destacando sua importância econômica e seu papel no desenvolvimento do arcabouço jurídico brasileiro. O contrato de franquia, um dos objetos centrais desta obra, transcende a mera formalidade legal; é uma expressão viva das relações empresariais modernas. A Lei no 13.966/2019 desempenhou um papel crucial ao proporcionar a base normativa contemporânea para o franchising, refletindo a necessidade de alinhar o direito às alterações rápidas e complexas do mercado, que vem evoluindo de forma exponencial nos últimos anos, sendo essencial reconhecer a dinâmica do ...
Telenovelas and Transformation
This book investigates how telenovelas may be the key to the future of Brazilian television and how this content can survive in an interconnected media landscape. Recognised telenovela writer and scholar Rosane Svartman considers the particular characteristics of the telenovela format – number of episodes, melodrama influence, and influence of the audience on future writing – to explore how these can be preserved on multimedia platforms, and the challenges this change may present. Svartman further charts the transformations of the telenovela throughout its history and its major influences and unveils the main storytelling elements and writing processes. Chapters examine the business model of Brazilian corporate television within the current context of hypermedia and analyse how this relationship evolves as it is influenced by the new interactive tools and technologies that amplify the audience’s power. Merging empirical practices and theory, this book will be of great interest to scholars and students of transmedia storytelling, television studies, and Latin American media, as well as professionals working in these areas.
Current Topics in Anemia
This book deals with a very common condition, anemia, which might interest not only the physicians but also other healthcare professionals and researchers dealing with anemic patients. The objective of this book was to collect and compile up-to-date information from reputable researchers of different countries of the world to disseminate the latest information about the common types of anemia in some specific physiological and pathological conditions including pathophysiology and the use of algorithms as a tool to minimize the laboratory tests and accurate diagnosis of the underlying cause. In total, there are 13 chapters in this book where the authors shared their research findings and real-life experiences in managing their patients with anemia.
David Bowie Rainbowman
*A Times Best Music Book of 2023 - 'For Bowie nuts this is research-heavy heaven'* '[Soligny] has talked to just about anyone who had anything to do with Bowie's music... Reading [their memories and comments] you can almost believe you're in the studio with Bowie as he tries out new ideas, fades out one sound to boost another or comes up with another of those astonishing chord changes...There are now almost as many Bowie books as there are Bob Dylan books but Rainbowman outclasses them all. Beautifully translated, [it] brings you closer to the great man than any conventional biography... Quite simply the best book there is on David Bowie.'-MAIL ON SUNDAY 'This is a book unlike any other, the...
Memória, pensamento e criação no cinema brasileiro
Memória, pensamento e criação no cinema brasileiro, trata-se de uma coletânea de caráter interdisciplinar, que destaca e reflete sobre o processo que envolve o cinema brasileiro. Cada capítulo desta obra foi escrito por pesquisadores que assumiram diferentes abordagens, considerando como aparato teórico grandes áreas como a sociologia, filosofia a historiografia, a fim de entender a manifestação sociocultural e crítica do cinema feito no país. O objetivo é desenvolver discussão e reflexão sobre a prática desenvolvida no cinema e a relação com a capacidade que o mesmo tem em inspirar pensamentos considerando diferentes assuntos, valorizando as pontes construídas entre os dois universos: cinema e pensamento crítico.
Regenerative Purpose
The existential question of our time is no longer why we exist — but rather if we will continue to exist. As we witness the dissolution of familiar structures and systems, humans are awakening to consider how our participation in the planetary ecosystem impacts the survival of our species. Many of us are seeking purpose in an increasingly chaotic and fast-moving world. But the objectification of purpose as something to seek has become outdated, and ultimately, unsatisfying. The changes and challenges emerging today require us to show up differently for purpose. Wendy May offers a frame-breaking perspective on purpose work as being dynamic, interdependent, and regenerative. This new paradigm of purpose invites us into co-creative conversation with the world we live in, so that we can experience purpose as a force of nature. Regenerative Purpose presents a compelling new model for understanding how purpose flows, or doesn't flow. It shows a path to cultivate qualities that help us activate and access purpose flow. Purpose can then come alive in the dance of individual expression and collective evolution.
