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Evidence-Based Decision-Making
Evidence-Based Decision-Making: How to Leverage Available Data and Avoid Cognitive Biases examines how a wide range of factual evidence, primarily derived from a variety of data available to organizations, can be used to improve the quality of business decision-making, by helping decision makers circumvent the various cognitive biases that adversely impact how we all think. The book is built on the following premise: During the past decade, the new ‘data world’ emerged, in which the rush to develop competencies around business analytics and data science can be characterized as nothing less than the new commercial arms race. The ever-expanding volume and variety of data are well known, as...
Data Analytic Literacy
The explosive growth in volume and varieties of data generated by the seemingly endless arrays of digital systems and applications is rapidly elevating the importance of being able to utilize data; in fact, data analytic literacy is becoming as important now, at the onset of the Digital Era, as rudimentary literacy and numeracy were throughout the Industrial Era. And yet, what constitutes data analytic literacy is poorly understood. To some, data analytic literacy is the ability to use basic statistics, to others it is data science ‘light’, and to still others it is just general familiarity with common data analytic outcomes. Exploring the scope and the structure of rudimentary data anal...
Probabilistic Benchmarking
What is a ‘good’ outcome? In relation to others, and in relation to the past? Commonly associated with the ideas of benchmarking and baselining, comparative assessment is an important part of organizational management, but this broadly defined undertaking lacks clear conceptual framing and methodological foundations. At the same time, the readily available transactional data make robust tracking and measurement possible at an unprecedented scale, but also accentuate the impact of assessment paradox: To be truly meaningful, exact magnitudes-expressed values often need to be ‘translated’ into qualitative, assessment-laden categories, but that task is impeded by lack of established appr...
Marketing Database Analytics
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Marketing Database Analytics
Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully. Focusing specifically on quantitative marketing metrics, the book: Covers the full spectrum of marketing analytics, from the initial data setup and exploration, to segmentation, behavioral predictions and impact quantification Establishes the importance of database analytics, integrating both business and marketing practice Provides a theoretical framework that explains the concepts and delivers techniques for analyzing data Includes cases and exercises to guide students’ learning Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well.
Organizational Learning in the Age of Data
This book discusses the impact of advanced information technologies, such as data processing, machine learning, and artificial intelligence, on organizational decision-making processes and practices. One of the book’s central themes is the interplay between human reasoning and machine logic in the context of organizational functioning, specifically, the fairly common situations in which subjective beliefs are pitted against objective evidence giving rise to conflict rather than enhancing the quality of organizational sensemaking. Aiming to not only raise the awareness of the potential challenges but also to offer solutions, the book delineates and discusses the core impediments to effective human-information technology interactions, and outlines strategies for overcoming those obstacles on the way to enhancing the efficacy of organizational decision-making.
Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Data and Information in Online Environments
This book constitutes the refereed post-conference proceedings of the First International Conference on Data and Information in Online Environments, DIONE 2020, which took place in Florianópolis, Brazil, in March 2020. DIONE 2020 handles the growing interaction between the information sciences, communication sciences and computer sciences. The 18 revised full papers were carefully reviewed and selected from 37 submissions and focus on the production, dissemination and evaluation of contents in online environments. The goal is to improve cooperation between data science, natural language processing, data engineering, big data, research evaluation, network science, sociology of science and communication communities.
Agile Auditing
Master new, disruptive technologies in the field of auditing Agile Auditing: Fundamentals and Applications introduces readers to the applications and techniques unlocked by tested and proven agile project management principles. This book educates readers on an approach to auditing that emphasizes risk-based auditing, collaboration, and speedy delivery of meaningful assurance assessments while ensuring quality results and a focus on the areas that pose the greatest material risks to the business under audit. The discipline of auditing has been forever changed via the introduction of new technologies, including: Machine learning Virtual Conferencing Process automation Data analytics Hugely popular in software development, the agile approach is just making its way into the field of audit. This book provides concrete examples and practical solutions for auditors who seek to implement agile techniques and methods. Agile Auditing is perfect for educators, practitioners, and students in the auditing field who are looking for ways to introduce greater levels of efficiency and effectiveness to their discipline.
