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A PRESENTE PUBLICAÇÃO apresenta artigos de professores(as) e alunos(as) de graduação e pós-graduação da Escola de Comunicação, Artes e Design da Pontifícia Universidade Católica do Rio Grande do Sul (Famecos/PUCRS) e de outras Instituições de Ensino Superior (IES) que buscam a reflexão e análise de estratégias emergentes de comunicação, relacionamento e consumo em meio ao cenário da pandemia da Covid-19.
Realidade virtual e comunicação: fronteiras do jornalismo, da publicidade e do entretenimento, identificamos e convidamos autores a atualizar textos apresentados sobre o tema em congressos da área de comunicação entre 2012 e 2018. O resultado foi uma série de quinze capítulos, agrupados em três grandes seções: jornalismo, publicidade e dispositivos e entretenimento.
Afastar as pessoas como forma de evitar o contágio do vírus da Covid-19 se transformou em 2020 num experimento social massivo. Ficou claro, uma vez mais, que as pessoas são gregárias e que viver enclausurado e distante dos outros causa sofrimento. Para muitos, isso é insuportável, pois gera agonia. A crise foi mitigada pela tela do computador onipresente, algo que inexistiu nas epidemias de outros tempos. Os novos dispositivos evitaram que a separação forçada dos corpos se transformasse em distanciamento social. A mídia foi a heroína dessa jornada de conexão virtual. Conclui-se assim que a vida próxima e a remota andarão juntas de mãos dadas daqui em diante para sempre.
A guide to critical thinking in the 'post-truth' era, from the author of Sunday Times best-seller The Organized Mind We live in a world where the line between truth and lies is increasingly blurred by euphemistic terms such as 'post-truth', 'counter-knowledge', 'fringe theories' and others. In a world where anyone can become an expert at the click of a button, we're worse equipped than ever to evaluate the information we encounter and separate the truth from the lies. Daniel Levitin debunks the idea that truth no longer exists, and shows that we urgently need to learn the skills toeffectively ask ourselves: can we really know that? And how do they know that? In this eye-opening, accessible guide filled with fascinating examples and practical takeaways, acclaimed neuroscientist Daniel Levitin shows us how learning to understand statistics will enable you to make better, smarter judgements on the world around you.
In Cartoon Vision Dan Bashara examines American animation alongside the modern design boom of the postwar era. Focusing especially on United Productions of America (UPA), a studio whose graphic, abstract style defined the postwar period, Bashara considers animation akin to a laboratory, exploring new models of vision and space alongside theorists and practitioners in other fields. The links—theoretical, historical, and aesthetic—between animators, architects, designers, artists, and filmmakers reveal a specific midcentury modernism that rigorously reimagined the senses. Cartoon Vision invokes the American Bauhaus legacy of László Moholy-Nagy and György Kepes and advocates for animation’s pivotal role in a utopian design project of retraining the public’s vision to better apprehend a rapidly changing modern world.
Increasing concerns of global climatic change have stimulated research in all aspects of carbon exchange. This has restored interest in leaf-photosynthetic models to predict and assess changes in photosynthetic CO2 assimilation in different environments. This is a comprehensive presentation of the most widely used models of steady-state photosynthesis by an author who is a world authority. Treatments of C3, C4 and intermediate pathways of photosynthesis in relation to environment have been updated to include work on antisense transgenic plants. It will be a standard reference for the formal analysis of photosynthetic metabolism in vivo by advanced students and researchers.
The Atlantic Forest is one of the 36 hotspots for biodiversity conservation worldwide. It is a unique, large biome (more than 3000 km in latitude; 2500 in longitude), marked by high biodiversity, high degree of endemic species and, at the same time, extremely threatened. Approximately 70% of the Brazilian population lives in the area of this biome, which makes the conflict between biodiversity conservation and the sustainability of the human population a relevant issue. This book aims to cover: 1) the historical characterization and geographic variation of the biome; 2) the distribution of the diversity of some relevant taxa; 3) the main threats to biodiversity, and 4) possible opportunities to ensure the biodiversity conservation, and the economic and social sustainability. Also, it is hoped that this book can be useful for those involved in the development of public policies aimed at the conservation of this important global biome.
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
Graph-structured data is ubiquitous throughout the natural and social sciences, from telecommunication networks to quantum chemistry. Building relational inductive biases into deep learning architectures is crucial for creating systems that can learn, reason, and generalize from this kind of data. Recent years have seen a surge in research on graph representation learning, including techniques for deep graph embeddings, generalizations of convolutional neural networks to graph-structured data, and neural message-passing approaches inspired by belief propagation. These advances in graph representation learning have led to new state-of-the-art results in numerous domains, including chemical sy...