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Since the 2008 financial crisis, politics of austerity in Europe have engendered far-reaching socioeconomic and political transformations. The recent refugee ‘crisis’ has also deeply affected the sociopolitical terrain. Contrary to past arguments about the reduced significance of the nation state, Europe is experiencing a resurgence of nationalisms. Simultaneously, often as a counter-response, several European cities are experiencing an emergence of social practices that claim urban politics as a dynamic field of action and contestation potentially transcending national boundaries. In the past, such practices tended to focus mainly on claims for the 'right to the city'. Currently, howeve...
The handbook presents a compendium of the diverse and growing approaches to place from leading authors as well as less widely known scholars, providing a comprehensive yet cutting-edge overview of theories, concepts and creative engagements with place that resonate with contemporary concerns and debates. The volume moves away from purely western-based conceptions and discussions about place to include perspectives from across the world. It includes an introductory chapter, which outlines key definitions, draws out influential historical and contemporary approaches to the theorisation of place and sketches out the structure of the book, explaining the logic of the seven clearly themed section...
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
This book explores the politics of place marketing and the process of ‘urban reinvention’ in Berlin between 1989 and 2011. In the context of the dramatic socio-economic restructuring processes, changes in urban governance and physical transformation of the city following the Fall of the Wall, the ‘new’ Berlin was not only being built physically, but staged for visitors and Berliners and marketed to the world through events and image campaigns which featured the iconic architecture of large-scale urban redevelopment sites. Public-private partnerships were set up specifically to market the ‘new Berlin’ to potential investors, tourists, Germans and the Berliners themselves. The book...
This book gives an overview of the positions in the rapidly evolving debate over the sociocultural footprint of tourism on its destinations. Overtourism, its impact and subsequent mitigating measures taken, have started to dominate political discussions in European cities such as Amsterdam, Barcelona, Seville and Berlin.
In the late nineteenth and early twentieth centuries, the Jewish socialist movement played a vital role in protecting workers’ rights throughout Europe and the Americas. Yet few traces of this movement or its accomplishments have been preserved or memorialized in Jewish heritage sites. The Remembered and Forgotten Jewish World investigates the politics of heritage tourism and collective memory. In an account that is part travelogue, part social history, and part family saga, acclaimed historian Daniel J. Walkowitz visits key Jewish museums and heritage sites from Berlin to Belgrade, from Krakow to Kiev, and from Warsaw to New York, to discover which stories of the Jewish experience are tol...
Examining urban heritage in twentieth-century Australia, James Lesh reveals how evolving ideas of value and significance shaped cities and places. Over decades, a growing number of sites and areas were found to be valuable by communities and professionals. Places perceived to have value were often conserved. Places perceived to lack value became subject to modernisation, redevelopment, and renewal. From the 1970s, alongside strengthened activism and legislation, with the innovative Burra Charter (1979), the values-based model emerged for managing the aesthetic, historic, scientific, and social significance of historic environments. Values thus transitioned from an implicit to an overt compon...
This book provides an up-to-date introduction to the important field of urban anthropology. This is a critical area of study, as more than half of the world’s population now lives in cities and anthropological research is increasingly done in an urban context. Exploring contemporary anthropological approaches to the urban, the authors consider: How can we define urban anthropology? What are the main themes of twenty-first-century urban anthropological research? What are the possible future directions in the field? The chapters cover topics such as urban mobilities, place-making and public space, production and consumption, and politics and governance. These are illustrated by lively case s...