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Digital Transformation in African SMEs: Emerging Issues and Trends: Volume 3
Digital Transformation in African SMES: Emerging Issues and Trends aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This book provides comprehensive insights into the role of electronic commerce in the success of Small and Medium Enterprises (SMEs) in developing countries, with a specific focus on Africa (Chapter 1). Chapter 2 explores the nexus between digital transformation and SME performance, offering perspectives from developing economies. The challenges faced by SMEs in Africa regarding the adoption of Big Data are examined in Chapter 3. Chapter 4 delves into the explorat...
Digital Transformation in African SMEs: Emerging Issues and Trends: Volume 2
Digital Transformation in Education and Artificial Intelligence: Emerging Markets and Opportunities aims to shed light on the various advantages and drawbacks of the same along with the opportunities and markets that are emerging because of digital transformation. This volume encompasses diverse perspectives on the digital landscape for Small and Medium Enterprises (SMEs). It delves into the use of digital tools like Big Data, IoT, AI, and ML in Chapter 1, followed by an exploration of factors influencing online shopping adoption in SMEs in Ghana (Chapter 2). Chapter 3 sheds light on the digital transformation of African SMEs, while Chapter 4 offers insights into the consequences of digitali...
The Rise of Blockchain Applications in Customer Experience
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.
Advances in Information Communication Technology and Computing
The book is a collection of best selected research papers presented at the International Conference on Advances in Information Communication Technology and Computing (AICTC 2022), held in Government Engineering College Bikaner, Bikaner, India during 17 – 18 December 2022. The book covers ICT-based approaches in the areas of ICT for Energy Efficiency, Life Cycle Assessment of ICT, Green IT, Green Information Systems, Environmental Informatics, Energy Informatics, Sustainable HCI, or Computational Sustainability.
The Palgrave Handbook of International Communication and Sustainable Development
The Palgrave Handbook of International Communication and Sustainable Development is a major resource for stakeholders interested in understanding the role of communication in achieving the UN’S Sustainable Development Goals. Bringing together theoretical and applied contributions from scholars in Europe, Africa, the Middle East, Asia and North America, the handbook argues that communication is a key factor in achieving the global goals and suggests a review of the SDGs to consider its importance. Reflecting on the impact of COVID-19, it highlights the need for effective communication infrastructure and critically assesses the 2030 agenda and timeline. Including individual SDG and country case studies as well as integrated analysis, the chapters seek to enrich understanding of communication for development and propose crucial policy interventions. It is critical reading for researchers as well as policy makers and NGOs.
Digital Analytics Applications for Sustainable Training and Education
Digital analytics is an emerging new trend used in education to measure, collect, analyze, and report on data about learners and their contexts and to understand and optimize learning and learning environments. Taking into consideration the UN's Sustainable Development Goal 4, which aims to "ensure inclusive and equitable quality education and promote lifelong learning opportunities for all," this new book looks at digital technologies as a means to foster sustainable educational innovations for improving the teaching, learning, and assessment from K-12 to higher education. It demonstrates how artificial intelligence, deep learning, cloud computing, big data, and machine learning can be used to assess, evaluate, record, and predict student progress, participation, performance, personalization, and empowerment in academic and curricular activities.
Social Media and Online Consumer Decision Making in the Fashion Industry
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intent...
Business Drivers in Promoting Digital Detoxification
The rapid progression of the digital age has brought both benefits and drawbacks. While the convenience of constant connectivity and digital devices is undeniable, the increasing screen time poses health and well-being challenges. With a significant portion of the global population now regularly using the internet, concerns about issues like digital addiction, shorter attention spans, and lifestyle diseases have become urgent matters. Addressing these challenges and charting a sustainable path forward is imperative. Business Drivers in Promoting Digital Detoxification delves into contemporary initiatives across various industries that advocate for digital detox. This book showcases opportuni...
Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies implemented. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs provides a comprehensive solution to these challenges. Edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, this book offers readers a wide range of k...
Applications of Neuromarketing in the Metaverse
The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.
