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Persuasion: Reception and Responsibility
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture politics, mass media, advertising, and the Internet as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Dead Wake
#1 NEW YORK TIMES BESTSELLER • From the bestselling author and master of narrative nonfiction comes the enthralling story of the sinking of the Lusitania “Both terrifying and enthralling.”—Entertainment Weekly “Thrilling, dramatic and powerful.”—NPR “Thoroughly engrossing.”—George R.R. Martin On May 1, 1915, with WWI entering its tenth month, a luxury ocean liner as richly appointed as an English country house sailed out of New York, bound for Liverpool, carrying a record number of children and infants. The passengers were surprisingly at ease, even though Germany had declared the seas around Britain to be a war zone. For months, German U-boats had brought terror to the N...
The Myth of Artificial Intelligence
“Exposes the vast gap between the actual science underlying AI and the dramatic claims being made for it.” —John Horgan “If you want to know about AI, read this book...It shows how a supposedly futuristic reverence for Artificial Intelligence retards progress when it denigrates our most irreplaceable resource for any future progress: our own human intelligence.” —Peter Thiel Ever since Alan Turing, AI enthusiasts have equated artificial intelligence with human intelligence. A computer scientist working at the forefront of natural language processing, Erik Larson takes us on a tour of the landscape of AI to reveal why this is a profound mistake. AI works on inductive reasoning, cr...
The Art of Evolution
A timely and stimulating collection of essays about the impact of Darwin's ideas on visual culture
Penguin Readers Level 3: A Wrinkle in Time (ELT Graded Reader)
Penguin Readers is an ELT graded reader series. Please note that the eBook edition does NOT include access to the audio edition and digital book. Written for learners of English as a foreign language, each title includes carefully adapted text, new illustrations and language learning exercises. Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content. The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills...
Teaching Banned Books
As a standard-bearer for intellectual freedom, the school librarian is in an ideal position to collaborate with teachers to not only protect the freedom to read but also ensure that valued books with valuable lessons are not quarantined from the readers for whom they were written.
Thunderstruck
'A big, bold approach to the writing of narrative non-fiction . . . it shows how tiny lives may occasionally become caught up in the wonders of the age' GUARDIAN In 1910, Edwardian England was scandalized by a murder. Mild-mannered American Hawley Crippen had killed his wife, buried her remains in the cellar of their North London home and then gone on the run with his young mistress, his secretary Ethel Le Neve. A Scotland Yard inspector, already famous for his part in the Ripper investigation, discovered the murder and launched an international hunt for Crippen that climaxed in a trans-Atlantic chase between two ocean liners. The chase itself was novel, but what captured the imagination was...
