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Routledge International Handbook of Consumer Psychology
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their r...
Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad se...
The Future of Global Business
In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
Global Marketing
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the...
Psycholinguistic Phenomena in Marketing Communications
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in this area. This timely volume combines research conducted by current scholars as it demonstrates diversity of the field in terms of relevant topics and methodological approaches. It examines brand names and their semantic and sound-based impact; sentence structure and research in marketing communication; advertising narratives evoking emotional responses; the effects of empathy response on adve...
Intellectual Property and the Brain
This book describes the promise and pitfalls of using neuroscience to better understand creators and the audiences for their creations.
Emerging Trends, Threats and Opportunities in International Marketing
The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
Communication of Migration in Media and Arts
“The main function of traditional media is to provide timely information to the public, but today, traditional media cannot fulfill these expectations with regard to the fluid nature of global migration. New digital media technologies such social media have arisen to fill the void, narrating the lives of migrants in artistic terms that bear the traces of the major social issues of migration. In this critical anthology, contributors examine the intersection of migration, art, and media studies in order to critically analyse the impact of their confluence upon migrant and receiving communities.” Vildan Mahmutoğlu is Associate Professor at Galatasaray University, Istanbul. Her research int...
Brand Management
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Complimenting Behavior and (Self-)Praise across Social Media
The present volume focuses on complimenting behavior, including the awarding of (self-)praise, as manifested on social media. These commonplace activities have been found to fulfil a wide range of functions in face-to-face interaction, discoursal and relational amongst others. However, even though the giving of compliments and praise has become a pervasive practice in online environments, it remains a largely underexplored field of study within pragmatics. Self-praise is an activity that appears at the present time to be rapidly gaining ground online, and the various functions it performs clearly also need further investigation. The different contributions to this ground-breaking volume – 12 in total – aim to address this gap in research by exploring and shedding light on a number of aspects of these phenomena in a range of languages and language varieties. New socio-digital contexts are examined, supported in some cases by social networking sites not previously studied in complimenting behavior research. These include Facebook, Instagram, Renren, Twitter, as well as web forums, message boards and live text commentary.
