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Publicidad 360º
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Collapsed Empires
The Russian revolution of October 1917, born of the devastation of the Great War, exerted its influence around the globe. Its massive consequences shaped the Twentieth Century and are still with us. Taking 1917 as a point of departure, this book focus on the consequences of imperial and state collapse after 1917 in spatial and chronological dialogue. The contributors examine how profound institutional change created narratives and representations of national memories. They explore the nationalist movements that shaped the new countries and bring to life the communist activists who helped to transform the old world as a tragedy of terrible dimensions unfolded.
The Middle Ages in Computer Games
Offers the most comprehensive analysis and discussion of medievalist computer games to date. Games with a medieval setting are commercially lucrative and reach a truly massive audience. Moreover, they can engage their players in a manner that is not only different, but in certain aspects, more profound than traditional literary or cinematic forms of medievalism. However, although it is important to understand the versions of the Middle Ages presented by these games, how players engage with these medievalist worlds, and why particular representational trends emerge in this most modern medium, there has hitherto been little scholarship devoted to them. This book explores the distinct nature of...
Central and Eastern European Histories and Heritages in Video Games
This book explores the representations of Central and Eastern European histories in digital games. Focusing on games that examine a range of national histories and heritages from across Central and Eastern Europe, the volume looks beyond the diversity of the local histories depicted in games, and the audience reception of these histories, to show a diversity of approaches which can be used in examining historical games – from postcolonialism to identity politics to heritage studies. The book includes chapters on Serbia, Poland, Ukraine, Russia, Belarus, Hungary, Estonia, Slovakia, Czechia, Finland, and (a Western guest with regional connections) Luxembourg. Through the lens of video games, the authors address how nations struggle with the legacies of war, colonialism, and religious strife that have been a part of nation-building - but also how victimized cultures can survive, resist, and sometimes prevail. Appealing primarily to scholars in the fields of game studies, heritage studies, postcolonial criticism, and media studies, this book will be particularly useful for the subfields of historical game studies and postcolonial game studies.
Asian Histories and Heritages in Video Games
This book explores the representations of national Asian histories in digital games. Situated at the intersection of regional game studies and historical game studies, this book offers chapters on histories and heritages of Japan, China, Iran, Iraq, Taiwan, South Korea, Indonesia, Singapore, Turkey, and Russia. The volume looks beyond the diversity of the local histories depicted in games, and the audience reception of these histories, to show a diversity of approaches which can be used in examining historical games– from postcolonialism to identity politics to heritage studies. It demonstrates various methodological approaches to historical/regional game studies: case studies of nationall...
Ordenanzas de la ciudad de Cartagena (1738)
Los documentos históricos son, junto a los restos arqueológicos , el único material que nos permite acercarnos a una situación pretérita de una manera fidedigna: son la llave para la explicación de algunos acontecimientos críticos , para la fijación de cronologías; resultan indispensables para comprender el funcionamiento de las instituciones, y para entender la sociedad de otro momento. Además entre tantas cuestiones que pertenecen al ámbito de los historiadores, se convierten en la mejor fuente que contamos para el conocimiento de la lengua de una época.
Publicidad digital
Esta obra ofrece una visión profesional, integradora, estratégica y académica de la publicidad digital desde cuatro ópticas: audiencias y planificación, creación y difusión, medición y resultados y legislación digital. El lector encontrará en el análisis y la exposición de los procesos profesionales que afectan a la publicidad digital, el hilo conductor de esta obra. Se inicia con la comprensión de las pautas para definir perfiles y audiencias digitales desde la combinación de distintos mecanismos (segmentación clásica, Big Data y segmentación avanzada-DMP). Los modos de abordar las estrategias publicitarias creativas y la planificación en los medios digitales plantean esce...
