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Summary of Disney Institute’s Be Our Guest by Milkyway Media
Be Our Guest: Perfecting the Art of Customer Service (2011)by Disney Institute and Theodore Kinni outlines the Walt Disney Company’s approach to customer service. Disney Institute, the company’s professional development arm, trains people from other businesses, nonprofits, and government agencies to adapt Disney’s customer service strategies for their own organizations… Purchase this in-depth summary to learn more.
Be Our Guest
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO
Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.
What's the Secret?
What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.
Web Based Corporate Institutes
"In medieval times, stone castles dotted the countryside of Europe. They attracted itinerant merchants and craftsmen who would wander from castle to castle selling their labor, products, and services. When wars occurred between the castle rulers which resulted in one castle taking over another, it was a common practice of the time to plunder the castles treasures, take prisoners, and scatter the occupants of the enemy castle throughout the countryside. Today, corporate castles of steel and glass dot the countryside of many modern nations. Itinerant professional college students and workers wander from corporate castle to corporate castle seeking employment much as their ancestors might have ...
Creating Magic
Outstanding leadership is the kind that inspires employees, delights customers, and achieves extraordinary business results. And no one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. In Creating Magic, he shares the ten practical, common sense strategies that guided his own journey from a poor farm boy in Oklahoma to the head of operations for a multibillion dollar enterprise. Combining surprising business wisdom with insightful and entertaining stories from his four decades on the front lines of some of the world's best-run companies, Lee shows all of us - from small business owners to managers at every level - how to become better leaders by infusing quality, character, courage, enthusiasm and integrity into our workplaces and our lives.
The Disneyization of Society
`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!′ - George Ritzer, author of McDonaldization and Professor of Sociology,...
The Passion Plan at Work
In his best-selling book, The Passion Plan, Richard Chang showed individuals how to discover their passion and turn it into personal and professional fulfillment. Now, in The Passion Plan at Work he shows how to bring passion into the workplace--and turn good companies into great ones. Adapting his seven-step model for individuals to an organizational perspective, Chang explains how passion can provide direction and improve performance at all levels of a company. Carefully leading readers through his do-it-yourself process, Chang provides specific guidelines for creating an action plan that galvanizes an organization around passion. Along the way he provides practical tools--questionnaires, worksheets, and checklists--to help assess an organization's Passion Profile and make passion a big part of your company's ongoing success.
Sports Marketing
Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social medi...
