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INCEESS 2020
InCEESS is an international conference hosted by Pelita Bangsa University. This conference is arranged to become an annual conference making room for scholars and practitioners in the area of Engineering, ICT, Management, and all research in Social Science and Humanities to share their thoughts, knowledge, and recent researches in the field of study (https://inceess.pelitabangsa.ac.id/).
Loyalitas dan Kepuasan Konsumen: Tinjauan Teoritik
Dari seluruh proses kegiatan pemberian jasa kepada konsumen oleh sebuah perusahaan, pada akhirnya akan bermuara pada nilai yang akan diberikan oleh konsumen mengenai kepuasan yang dirasakan. Pentingnya kepuasan konsumen berkaitan dengan persaingan yang makin ketat, serta tingkat kerugian dan keuntungan perusahaan. Khusus alasan yang terakhir, keuntungan, memang tidak selalu ditentukan oleh faktor kepuasan konsumen, tetapi juga oleh kepercayaan dan kesetiaan konsumen terhadap suatu produk dan perusahaan. Bebarapa faktor itu jelas saling mempengaruhi karena di tengah ketatnya persaingan, kesetiaan konsumen menjadi hal yang sangat sulit dipertahankan. Kepuasan Konsumen pada akhirnya akan memben...
PENGANTAR MARKETING RITEL
Ritel merupakan aktivitas manajerial yang memfokuskanseorang pedagang eceran dalam menentukan kebutuhan targetpasar dan memuaskan kebutuhan mereka lebih efektif danefisen dari yang dikerjakan oleh pesaing. Pemilihan target pasarmengkonsentrasikan pedagang eceran pada kelompokkonsumen yang akan dipenuhi kebutuhannya, dan pemilihanmodel bisnis ritel didasarkan efektivitas dan efisiensi dalammelayani target pasar yang telah ditentukan Pada awalnya ritel dilatarbelakangi adanya perbedaan kebutuhan kebutuhan konsumen yang berbeda-beda waktu, jumlah, harga, tempat yang dapat dijangkau oleh pelanggan. Dengan demikian ritel adalah kegiatan terakhir dalam jalur distribusi yang menghubungkan produsen dengan konsumen. Para produsen manufaktur menjual produk-produknya kepada peritel maupun ritel besar (wholesaler).
PERSEPSI MAHASISWA TERHADAP KEMAMPUAN MENDIRIKAN UMKM DAN EFEKTIVITAS PROMOSI ONLINE DI KOTA TANGERANG SELATAN.
Mahasiswa merupakan generasi muda yang dapat menghadirkan perubahan dari masa ke masa. Mahasiswa harus dapat berperan lebih dalam mengembangkan UMKM di tengah masyarakat, jangan sampai perusahaan besar terus mendominasi sehingga akan membuat masyarakat menengah ke bawah semakin tidak dapat mendirikan UMKM. Berdasarkan data BPS (Badan Pusat Statistik) kota Tangerang Selatan menunjukkan bahwa Minimarket dan rumah makan atau restoran mendominasi perdagangan yang ada di Tangerang Selatan dengan 160 Minimarket dan 202 rumah makan atau restoran. Agar UMKM dapat berkembang maka sumber daya manusia pun harus berkualitas. Oleh karena itu, “Kompetensi SDM dalam hal pengetahuan, keterampilan, serta keahlian manajerial harus dimiliki oleh pemilik UMKM dan juga setiap individu yang bekerja di UMKM” (Ardiana et al. 2010). “Para sarjana berpotensi untuk menjadi pendobrak awal dalam mengembangkan UMKM. Selama perkuliahan saat menjadi mahasiswa dibekali dengan pengetahuan dan kemampuan yang dapat diterapkan di UMKM, maka akan berdampak positif yang bagi pengelolaan UMKM.” (Sear et al. 2012).
First Principles of Instruction
This handy resource describes and illustrates the concepts underlying the “First Principles of Instruction” and illustrates First Principles and their application in a wide variety of instructional products. The book introduces the e3 Course Critique Checklist that can be used to evaluate existing instructional product. It also provides directions for applying this checklist and illustrates its use for a variety of different kinds of courses. The Author has also developed a Pebble-in-the-Pond instructional design model with an accompanying e3 ID Checklist. This checklist enables instructional designers to design and develop instructional products that more adequately implement First Principles of Instruction.
Consumer Behaviour
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical...
The Essential Tension : Selected Studies in Scientific Tradition and Change
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ICEBE 2020
The Proceeding book presented the International Conference of Economics, Business & Entrepreneurship (ICEBE), which is an international conference hosted by Faculty of Economics & Business Universitas Lampung (FEB-UNILA) in collaboration with Magister Manajemen Teknologi Universitas Multimedia Nusantara. Total 50 full papers presented were carefully reviewed and selected from 85 submissions with the topics not limited to Finance, Accounting, Marketing and Digital Innovation. The ICEBE 2020 Conference was conducted virtually, on 01 October 2020 which had been attended by academics and researchers from various universities worldwide including practitioners with the theme Innovation and Sustainability in the Digital Age.
Open Education: from OERs to MOOCs
This book focuses on the emerging phenomenon of Massive Open Online Courses (MOOCs), which are changing the fundamental underpinning of educational systems worldwide and forcing educators and other stakeholders to re-think the way instruction is currently conducted. It examines the origins of MOOCs within the context of the open education movement, and reviews current policies, guidelines and initiatives to promote the use of ICT in education through the development and use of open educational resources from international practices, including implementation and licensing issues. With a particular focus on new trends in MOOCs, the book explores the potential of this emerging paradigm, its rise and its impact on openness in education. Various new initiatives are also presented, including more global examples and those that are more geared to certain regional contexts. The book is intended as a stepping stone for both researchers and practitioners who are looking to approach MOOCs from a holistic perspective.
