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Global Branding: Breakthroughs in Research and Practice
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Geo-economic Perspectives in the Global Environment
The Covid-19 pandemic brought about significant changes in the world order. It not only reshaped the global geopolitical architecture but also created newer challenges and opportunities for international trade and businesses. This book deliberates on these new global realities through a multidisciplinary perspective. It delves into various key issues pertaining to finance, infrastructure, policy, geostrategy, and entrepreneurship in the Indian context. The volume discusses themes such as geostrategic shifts and their impact on the Indo-Pacific region, the effects of Covid-19 on international and economic security, India-China bilateral ties, FDI spill over on domestic firms, entrepreneurship education in India, and the Thai Canal project. Rich in insights on various geo-economic perspectives that continue to shape the global business environment, the book will be useful for students and scholars of sociology, business management, business economics, international trade, geopolitics, international relations, political sociology, and political studies. It will serve as a useful reference for academics, researchers, think tanks, industry professionals, and policymakers.
ICLSSEE 2021
This book contains the proceedings of the The International Conference on Law, Social Science, Economics, and Education (ICLSSEE 2021). Where held on 6 Maret 2021 in Salatiga, Central Java. This conference was held in collaboration Nusantara Training and Research (NTR) with Borobudur University Jakarta and the Research and Development Agency of the Ministry of Home Affairs. The papers from these conferences collected in a proceedings book entitled: Proceedings of The International Conference on Law, Social Science, Economics, and Education (ICLSSEE 2021). The presentation of such conference covering multi disciplines will contribute a lot of inspiring inputs and new knowledge on current tren...
Driving Innovation and Business Success in the Digital Economy
Advancements in the digital world are bringing about rapid waves of change in organizational management. As such, it is increasingly imperative to discover ways for businesses to adapt to changes in the markets and seize various digital market opportunities. Driving Innovation and Business Success in the Digital Economy is an essential reference source for the latest research on the impact of digital computing and emerging technological innovations in the realm of business success. Featuring extensive coverage across a range of relevant perspectives and topics, such as IT outsourcing, sustainable development and online advertising, this publication is ideally designed for researchers, professionals and students seeking current research on the complex scope of the new economy.
Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications
Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments that have fewer resources. Start-Ups and SMEs: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. It also explores the latest advances and developments for creating a system of shared values and beliefs in small business environments. Highlighting a range of topics such as entrepreneurship, innovative behavior, and organizational sustainability, this multi-volume book is ideally designed for entrepreneurs, business managers, executives, managing directors, academicians, business professionals, researchers, and graduate-level students.
MIC 2021
This book contains the proceedings of the 1st Multidiscipline International Conference (MIC) 2021 will be an annual event hosted by Nusantara Training and Research (NTR). This year (2021), this event was held in collaboration with Nusantara Training and Research (NTR) with Universitas Borobudur Jakarta will be held on virtual conference in 30 October 2021 at Salatiga, Indonesia. We carry the theme "Improving People's Quality in Pandemic Era," trying to continue to synchronize with all aspects in the pandemic era and prepare to face the new normal, as well as future outlook of the field of Call for papers fields to be included in MIC. The scope of this event is multidisciplinary. Starting from social science, economics, education, law, engineering, religion and other sciences. This conference was attended by participants and delegates from various universities from Indonesia, Malaysia, the Philippines, Australia, and Japan. More than 100 participants from academics, practitioners and bureaucrats took part in this event to exchange knowledge according to their research results and competencies.
METODE PENELITIAN KUALITATIF DAN KUANTITATIF : Pendekatan Metode Kualitatif dan Kuantitatif di Berbagai Bidang
Buku “Metode Penelitian Kualitatif dan Kuantitatif : Pendekatan Metode Kualitatif dan Kuantitatif di Berbagai Bidang” merangkum esensi metodologi penelitian dengan fokus pada konsep dasar hingga aplikasi praktis di berbagai disiplin ilmu. Menyajikan langkah-langkah sistematis, buku ini membimbing pembaca dari Pengenalan Metode Penelitian hingga tahap Perencanaan dan Pengumpulan Data. Dalam eksplorasi metode kuantitatif, pembaca diperkenalkan pada Statistik Deskriptif, Analisis Regresi, dan Uji Hipotesis, memungkinkan mereka untuk menguasai pemahaman dan interpretasi data kuantitatif dengan cermat. Selain itu, buku ini memberikan pencerahan dalam Penerapan Metode Kualitatif dan Kuantitatif dalam berbagai bidang, termasuk ilmu sosial, bisnis, ekonomi, kesehatan, dan kedokteran. Etika penelitian menjadi pokok bahasan yang tidak hanya menyoroti peran moral, tetapi juga memberikan landasan bagi keberlanjutan integritas penelitian. Ditambah dengan informasi tentang Perkembangan Terbaru dalam Metode Penelitian, buku ini menjadi sumber pengetahuan terkini bagi pembaca yang ingin mengasah keterampilan penelitian mereka di era yang terus berubah.
PENGANTAR MANAJEMEN : Konsep dan Aplikasi
Buku "Pengantar Manajemen : Konsep dan Aplikasi" pembaca disajikan dengan gambaran komprehensif tentang esensi manajemen dalam konteks organisasi. Dari definisi dan peran manajemen hingga tantangan serta peluang di era modern, buku ini mengupas sejarah perkembangan manajemen. Elemen-elemen penting seperti perencanaan, pengambilan keputusan, struktur organisasi, dan kepemimpinan dianalisis secara mendalam, sambil menekankan pentingnya etika dan tanggung jawab sosial. Pengarahan, komunikasi, pengendalian kinerja, dan manajemen perubahan juga menjadi sorotan, memungkinkan pembaca memahami bagaimana manajemen beradaptasi dengan lingkungan yang terus berubah. Dari sumber daya manusia hingga operasi, pemasaran, keuangan, dan aspek Internasional. Buku ini menggambarkan fondasi penting bagi keberhasilan organisasi di era global. Buku ini bukan hanya panduan bagi mahasiswa dan profesional, tetapi juga sumber pengetahuan bagi siapa pun yang ingin menjelajahi peran krusial manajemen dalam mencapai keberhasilan dalam dunia yang dinamis.
