Seems you have not registered as a member of localhost.saystem.shop!
You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.
The Semiotics of Consumption
The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art (Approaches to Semiotics).
Melungeons
Most of us probably think of America as being settled by British, Protestant colonists who fought the Indians, tamed the wilderness, and brought "democracy"-or at least a representative republic-to North America. To the contrary, Elizabeth Caldwell Hirschman's research indicates the earliest settlers were of Mediterranean extraction, and of a Jewish or Muslim religious persuasion. Sometimes called "Melungeons," these early settlers were among the earliest nonnative "Americans" to live in the Carolinas, Tennessee, Kentucky, Virginia, and West Virginia. For fear of discrimination-since Muslims, Jews, "Indians," and other "persons of color" were often disenfranchised and abused-the Melungeons were reticent regarding their heritage. In fact, over time, many of the Melungeons themselves "forgot" where they came from. Hence, today, the Melungeons remain the "last lost tribe in America," even to themselves. Yet, Hirschman, supported by DNA testing, genealogies, and a variety of historical documents, suggests that the Melungeons included such notable early Americans as Daniel Boone, John Sevier, Abraham Lincoln, Jefferson Davis, and Andrew Jackson. Once lost, but now, forgotten no more.
Heroes, Monsters & Messiahs
This book, "traces the evolution of mythic symbols in American popular culture as shown in movies and on TV from 1939-1999."--dust jacket.
Branding Masculinity
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand from each category and presents a detailed analysis of the images, language and marketing actions used to create the brand's masculinity over time. Using her method, marketers for other brands will be equipped to enhance the masculine status of their brands, as well. Branding Masculinity proposes that masculine brands are made, not born. Masculinity is an enduring cultural ideal which can be attached to a variety of products and brands by the appropriate use of symbols, icons and images. Scholars from various disciplines within the fields of branding, marketing, public relations and corporate identity will see this book as vital in continuing the academic discourse in the field. It will serve as a respected reference resource for researchers, academics, students and policy makers, alike.
When Scotland Was Jewish
The popular image of Scotland is dominated by widely recognized elements of Celtic culture. But a significant non-Celtic influence on Scotland's history has been largely ignored for centuries? This book argues that much of Scotland's history and culture from 1100 forward is Jewish. The authors provide evidence that many of the national heroes, villains, rulers, nobles, traders, merchants, bishops, guild members, burgesses, and ministers of Scotland were of Jewish descent, their ancestors originating in France and Spain. Much of the traditional historical account of Scotland, it is proposed, rests on fundamental interpretive errors, perpetuated in order to affirm Scotland's identity as a Celtic, Christian society. A more accurate and profound understanding of Scottish history has thus been buried. The authors' wide-ranging research includes examination of census records, archaeological artifacts, castle carvings, cemetery inscriptions, religious seals, coinage, burgess and guild member rolls, noble genealogies, family crests, portraiture, and geographic place names.
Exit, Voice, and Loyalty
An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable t...
The why of Consumption
In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Jews and Muslims in British Colonial America
Americans have learned in elementary school that their country was founded by a group of brave, white, largely British Christians. Modern reinterpretations recognize the contributions of African and indigenous Americans, but the basic premise has persisted. This groundbreaking study fundamentally challenges the traditional national storyline by postulating that many of the initial colonists were actually of Sephardic Jewish and Muslim Moorish ancestry. Supporting references include historical writings, ship manifests, wills, land grants, DNA test results, genealogies, and settler lists that provide for the first time the Spanish, Hebrew, Arabic, and Jewish origins of more than 5,000 surnames, the majority widely assumed to be British. By documenting the widespread presence of Jews and Muslims in prominent economic, political, financial and social positions in all of the original colonies, this innovative work offers a fresh perspective on the early American experience.
Culture and Consumption
"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs " . . . fascinating . . . ambitious and interesting . . . " —Canadian Advertising Foundation Newsletter " . . . an anthropological dig into consumerism brimming with original thought . . . " —The Globe and Mail "Grant McCracken has written a provocative book that puts consumerism in its place in Western society—at the centre." —Report on Business Magazine " . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." —Choice "[McCracken's] synthesis of anthropological and consum...
