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Culture and Consumer Behavior
Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of cultures on consumer behaviors.
Evaluating e-Learning
How can novice e-learning researchers and postgraduate learners develop rigorous plans to study the effectiveness of technology-enhanced learning environments? How can practitioners gather and portray evidence of the impact of e-learning? How can the average educator who teaches online, without experience in evaluating emerging technologies, build on what is successful and modify what is not? By unpacking the e-learning lifecycle and focusing on learning, not technology, Evaluating e-Learning attempts to resolve some of the complexity inherent in evaluating the effectiveness of e-learning. The book presents practical advice in the form of an evaluation framework and a scaffolded approach to ...
Thinking in Education
In our increasingly complex world, the teaching of thinking has become imperative. Yet evidence shows that our children are not learning how to think. Matthew Lipman, a leading educational theorist, gets to the heart of our educational problems, in Thinking in Education and makes profound and workable suggestions for solving those problems. Thinking in Education describes procedures that must be put in place if students at all levels of education are to become more thoughtful, more reasonable, and more judicious. It recommends that the classroom be converted into a community of inquiry and that the discipline of philosophy be redesigned so as to provide the concepts and values now missing from the curriculum. These recommendations have now been carried out; the community of inquiry is a recognized pedagogical strategy, and traditional academic philosophy has been transformed into a discipline that offers a model of higher-order thinking and an image of what all education can be. Copyright © Libri GmbH. All rights reserved.
Prague in the Reign of Rudolph II
"Prague ""in the Reign of Rudolph II"takes readers back to the days of the Habsburg Emperor Rudolph II (1576 1611) when Prague became the metropolis of the Holy Roman Empire, and when the imperial court was a much sought-after milieu for scholars and artists, as well as magicians and adventurers. As the author notes, almost anyone of importance from inside and even outside the empire had to spend some time in Prague if they wanted to make their name. After an introduction in the form of an historical outline, the reader is guided on an engaging and informative stroll through Rudolphine Prague, which to this day remains full of mystery and legend. On this tour through the period and its monum...
