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The Virtual World and Marketing
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Interdisciplinary Perspectives on Social Sciences
Interdisciplinary Perspectives on Social Sciences is a collection of essays on educational issues confronting educators and researchers from three continents (Africa, Asia, and Europe). The essays are grouped into three sections. The first, “Human Resources Management”, discusses issues such as consumer innovativeness, employee expectations, enterprise competitiveness, the global economy, human resources, internet advertising, job performance, the labour market, privatisation policies, profitability, transformational leadership, and work behaviour. The second part, “International Relations”, encompasses topics such as administrative reforms, elections, EU enlargement, mass media, migration, nationalism, and totalitarian thought, while the third, “Sociology”, looks at divorce, everyday life practices, the family structure, feminism, gender issues, the legalisation of prostitution, and women’s rights. The book will appeal to educators, researchers, and students involved in social sciences.
Selected Studies on Social Sciences
This collection of essays explores educational issues confronting educators and researchers from various disciplines. They are grouped into four sections, with the first, “Business Economics and Management”, discussing concepts such as contemporary urban theories, multiculturalism and the informal economy. The second section, “Linguistics and Literature”, encompasses topics such as Russian-Chinese bilingualism and training in Russian phraseology for foreigners. The third section, “Education” considers issues such as language teaching and use of learning cycle model and the Socratic Seminar Technique. The fourth section, “History and Geography”, looks at history education, historical consciousness, and cultural geography. This book will mainly appeal to educators, researchers, and students involved in social sciences.
Strategic Brand Management
"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.
Bacterial Resistance to Antibiotics
AN AUTHORITATIVE SURVEY OF CURRENT RESEARCH INTO CLINICALLY USEFUL CONVENTIONAL AND NONCONVENTIONAL ANTIBIOTIC THERAPEUTICS Pharmaceutically-active antibiotics revolutionized the treatment of infectious diseases, leading to decreased mortality and increased life expectancy. However, recent years have seen an alarming rise in the number and frequency of antibiotic-resistant "Superbugs." The Centers for Disease Control and Prevention (CDC) estimates that over two million antibiotic-resistant infections occur in the United States annually, resulting in approximately 23,000 deaths. Despite the danger to public health, a minimal number of new antibiotic drugs are currently in development or in cl...
Toward Global Civilization Love Tolerance
This book touches on certain dynamics regarding the theoretical and cultural basis of the model Fethullah Gulen has developed based on dialogue, tolerance, concurrence among different groups that come from different religions, cultures, and civilizations. Gulen's model focuses on human beings, those who surround all their world with thought and action, and who are directed toward love for God and for creation.
The different aspects of islamic culture
This publication examines art, the human sciences, science, philosophy, mysticism, language and literature. For this task, UNESCO has chosen scholars and experts from all over the world who belong to widely divergent cultural and religious backgrounds.--Publisher's description.
The Crisis of Kingship in Late Medieval Islam
In the early sixteenth century, the political landscape of West Asia was completely transformed: of the previous four major powers, only one - the Ottoman Empire - continued to exist. Ottoman survival was, in part, predicated on transition to a new mode of kingship, enabling its transformation from regional dynastic sultanate to empire of global stature. In this book, Christopher Markiewicz uses as a departure point the life and thought of Idris Bidlisi (1457-1520), one of the most dynamic scholars and statesmen of the period. Through this examination, he highlights the series of ideological and administrative crises in the fifteenth-century sultanates of Islamic lands that gave rise to this new conception of kingship and became the basis for sovereign authority not only within the Ottoman Empire but also across other Muslim empires in the early modern period.
Functional Testing in Human Performance
Functional Testing in Human Performance offers clinicians the first-ever compilation of information on clinical and data-based functional testing for sport, exercise, and occupational settings. This unique text serves as a primary resource for accurate assessment of individuals' functional abilities in order to develop program prescriptions to enhance their performance. Functional Testing in Human Performance is a comprehensive learning tool for novices and an essential reference for advanced clinicians. The text defines the role of function in physical performance and how it can be appropriately tested. Especially helpful for novices, the text explains testing criteria, testing terms releva...
Supply Chain Development for the Lean Enterprise
Four questions determine whether a company is using interorganizational cost management. Does your firm set specific cost-reduction objectives for its suppliers? Does your firm help its customers and/or suppliers find ways to achieve their cost-education objectives? Does your firm take into account the profitability of its suppliers when negotiating component pricing with them? Is your firm continuously making its buyer-supplier interfaces more efficient? If the answer to any of these questions is ""no"", your firm risks introducing products that cost too much or are not competitive. The full potential of the supply network can be realized only when the entire supply chain adopts interorgani...
