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PEMASARAN JASA : Teori dan Penerapannya
Buku "Pemasaran Jasa : Teori dan Penerapannya" adalah panduan lengkap yang membawa pembaca dalam perjalanan mendalam ke dalam dunia pemasaran jasa. Bab-babnya mencakup berbagai aspek penting, mulai dari pengenalan konsep dasar pemasaran jasa hingga strategi harga, promosi, dan kepuasan pelanggan. Buku ini memberikan wawasan mendalam tentang bagaimana memahami kebutuhan pelanggan, mengembangkan ide kreatif, mengelola harga yang tepat, dan membangun hubungan yang kuat dengan pelanggan. Dengan penjelasan yang jelas dan contoh nyata, buku ini menjadi panduan tak ternilai bagi para profesional pemasaran dan pemilik bisnis yang ingin mencapai keunggulan dalam industri jasa yang semakin kompetitif....
Operations in Financial Services
Operations in Financial Services establishes a framework for this research area from an operations management perspective. The first section presents an introduction and provides an overview of the topic. The second section establishes links between the current state of the art in relevant areas of operations management and operations research and three of the more important aspects of operations in financial services - (i) financial product design and testing, (ii) process delivery design, and (iii) process delivery management. The third section focuses on the current issues that are important in the financial services operations area. These issues center primarily on mobile online banking and trading in a global environment. The fourth section discusses operational risk aspects of financial services. The final section concludes with a discussion on research directions that may become of interest in the future.
Structural Equation Modeling With Lisrel, Prelis, and Simplis
This book illustrates the ease with which various features of LISREL 8 and PRELIS 2 can be implemented in addressing research questions that lend themselves to SEM. Its purpose is threefold: (a) to present a nonmathmatical introduction to basic concepts associated with SEM, (b) to demonstrate basic applications of SEM using both the DOS and Windows versions of LISREL 8, as well as both the LISREL and SIMPLIS lexicons, and (c) to highlight particular features of the LISREL 8 and PRELIS 2 progams that address important caveats related to SEM analyses. This book is intended neither as a text on the topic of SEM, nor as a comprehensive review of the many statistical funcitons available in the LISREL 8 and PRELIS 2 programs. Rather, the intent is to provide a practical guide to SEM using the LISREL approach. As such, the reader is "walked through" a diversity of SEM applications that include both factor analytic and full latent variable models, as well as a variety of data management procedures.
Greening the Firm
Over the last two decades environmental issues have become important in public and business policy. This book asks why firms sometimes voluntarily adopt environmental policies which go beyond legal requirements. It employs a new-institutionalist perspective, and argues that existing explanations, especially from neoclassical economics, concentrate on external factors at the expense of internal dynamics. Prakash argues that 'beyond-compliance' policies are due to two types of intra-firm processes, which he describes as power- and leadership-based. His argument is supported by analysis of ten cases within two firms - Baxter International Inc. and Eli Lilly and Company - including interviews with managers, and access to meetings and documents. This book therefore examines the internal working of firms' environmental policy in a theoretically rigorous way, providing a significant contribution to the theory of the firm. It will be valuable for students of business and environmental studies, as well as political economy and public policy.
2018 International Conference on Information and Communications Technology (ICOIACT)
Multimedia, IoT, Data Mining, Big Data, Network Security, Embeded System, Smart City, Grid Technology, Image Processing, Video Processing, AI
But is it True?
Amid the chaos of questions and conflicting information, Aaron Wildavsky arrives with just what the beleaguered citizen needs: a clear, fair, and factual look at how the rival claims of environmentalists and industrialists work, what they mean, and where to start sorting them out.
Only a Girl
Three generations of Chinese women struggle for identity against a political backdrop of the World Depression, World War II, and the Indonesian Revolution. The unique ways in which Nanna, Carolien, and Jenny face their own challenges reveal the complex tale of Chinese society in Indonesia between 1930 and 1952.
