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The Sustainability Debate
This book goes beyond environmental protection and looks at sustainability by predominantly focusing on human and social sustainability and this focus is carried into sections of the book that discuss sustainable policies, media and gender. The book takes an academic and practitioner approach.
The Sustainable Marketing Concept in European SMEs
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Promoting Innovation In New Ventures And Small- And Medium-sized Enterprises
Since the pioneering work scholars such as Joseph Schumpeter and Peter Drucker, the fields of innovation and entrepreneurship have evolved to become two separate and distinct disciplines. Schumpeter 1 focused on the contributions of entrepreneurial startups and smaller firms, whereas Schumpeter 2 emphasized the role of formal research, development and industrial innovation in larger firms. Unfortunately, the study and practice of each field has suffered as a result: entrepreneurship has become preoccupied with individual entrepreneurs and small business creation, and innovation is dominated by corporate R&D and new product development.Promoting Innovation in New Ventures and Small and Medium Sized Enterprises (SMEs) aims to bridge these two fields by examining innovation in new ventures and SMEs. This book identifies themes which can reunite the study and practice of entrepreneurship and innovation by examining a potentially bridging phenomenon. The focus here is on high growth, innovative SMEs, and the interactions between SMEs and larger organizations, private and public. It is organized around three overlapping themes: SME innovation performance, practices and networks.
The Growing Business Handbook
The Growing Business Handbook is a superb reference tool for all businesses with growth potential, filled with invaluable insights and guidance from SME specialists in finance, HR, marketing, innovation, people and IT, as well as help on enterprise risk and useful legal advice. It is the reference source of choice to help you ensure and manage business growth, particularly in challenging economic conditions. Now in its 16th edition, this book looks at all the areas ripe for exploitation by your growing business and discusses ways you can manage the associated risks. It gives a comprehensive insight into the challenges involved in building a high-growth venture in 2015 and beyond.
Environments For Women Entrepreneurship In North Africa
This book provides scientific evidence, both theoretically and empirically, on the understudied field of women entrepreneurs across North Africa. It provides insights on the domain of women entrepreneurship, undertaking critical assessment of overall historical frameworks, ecosystems and future perspectives of the region.Women entrepreneurship is among the most important and unexploited sources of economic growth in the developing world. Yet, despite much progress in socioeconomic aspects such as health, life expectancy and education, the gender economic gap remains unchanged. More needs to be done to understand the underlying forces and factors in the region to challenge the current status quo.
Strategic Corporate Responsibility and Green Management
This volume of Critical Studies on Corporate Responsibility, Governance and Sustainability harnesses corporate responsibility and green management to integrate social and environmental concerns into productive business operations, paving the way for future successes in emerging economies.
PRE OWNED CAR MARKET IN KERALA: A MODEL LINKING ATTITUDES, PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR
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Understanding Contexts Of Business In Western Asia: Land Of Bazaars And High-tech Booms
Not one size fits all. Yet, some books teach business with minimal focus on the context for business. In reality, firms — large and small — are highly affected by the context in which they operate; yet, context is not uniformly conceptualized, theorized, and operationalized by scholars of business and management. While most theories have come from developed countries with bountiful contexts, the diverse contexts of Western Asia are little understood. Religious factors are profoundly dominant in Western Asia, and businesses in this diverse area operate with considerations that are rarely considered in research. This book reveals a variety of schools of thought that have molded several business models and mechanisms, which are, to some extent, different from the context of Western economies.
Organizational Behavior
We've Got You Covered for your Organizational Behavior course. Wiley provides the most current content, comprehensive resources and flexible format options to help teachers teach and students learn. Our commitment to Currency, Global Issues, Sustainability and Learning Outcomes translates into a suite of teaching and learning options that seamlessly integrate into your management courses. Organizational Behavior 12e connects OB concepts with applications and is the clearest, most current and applicable OB text today - helping students understand how they can thrive in the world of work. Through experiential exercises and activities that ask students to evaluate themselves as leaders and colleagues, students are encouraged to reflect, grow and understand how they can contribute their professional and social environments. Known for sound pedagogy, research, and a rich framework of personal and organizational skills, OB 12e presents students with a full portfolio of concepts and applications. In addition, the 12th Edition continues to emphasize global business issues important for future generations, including ethics, leadership, and sustainability.
Beyond the Pill Strategies for Marketing Success for Pharma & FMCG Sector
Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner...
