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Advertising as Communication
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Revise for Statistics 2
Revision book written specifically for the Edexcel AS and A Level exams offering: worked examination questions and examples with hints on answering examination questions successfully; test-yourself section; key points reinforcing what students have learned; and answers to all questions.
Social Communication in Advertising
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Critical Discourse Analysis of Chinese Advertisement
This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being polit...
Prime Suspect
April 7 1991 saw the broadcast of the first instalment of Prime Suspect, a new crime series by screenwriter Lynda La Plante, starring Helen Mirren as DCI Jane Tennison. The drama focused on the desperate efforts of the Metropolitan Police to catch and convict a serial killer targeting women in a series of particularly gruesome attacks, while Tennison battles male colleagues who resent her taking charge of the case. Over seven series, Prime Suspect went on to tackle issues such as racism, homophobia and child abuse, establishing La Plante as a leading TV dramatist; winning multiple industry accolades for its stars and production team (including a clutch of BAFTAs and EMMYs) and gaining distri...
Edexcel GCSE (9-1) Statistics Student Book
Exam Board: EdexcelLevel: GCSESubject: StatisticsFirst teaching: September 2017First exams: June 2019 Developed in line with the key principles of the new specification, our new Student Book for Edexcel GCSE (9-1) Statistics: - gives you comprehensive and accessible support for the new Edexcel GCSE (9-1) Statistics specification - includes engaging opportunities to work with authentic data - plenty of real-life statistics in every unit to bring the subject to life and highlight important applications- helps students prepare for the new linear exams - includes more support for exam preparation than ever before.
Edexcel GCSE Statistics
This pupil's text offers a thorough match to the Edexcel GCSE Statistics speficiation. It includes foundation and higher material, coursework teaching and advice to help students complete the compulsory project, and an exam-style practice paper.
Feminist Television Criticism: A Reader
Covers the area of feminist media criticism. This edition discusses subjects including, alternative family structures, de-westernizing media studies, industry practices, "Sex and the City", Oprah, and "Buffy."
The Death Of Discourse
In this innovative book, the authors persuasively argue that the First Amendment to the Constitution has risen in the late twentieth century, like an ill guided individual with knife in hand, to murder a longstanding tradition of fine and meaningful discourse in the United States. We are bombarded with the cacophony of advertisement, the luridity of pornography, and the pointlessness of prime timepoor substitutes for intelligent consideration of ideas. }In this innovative book, the authors persuasively argue that the First Amendment to the Constitution has risen in the late twentieth century, like an ill-guided individual with knife in hand, to murder a long-standing tradition of fine and me...
