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The author recounts the history of Scotland from prehistoric times to the present, describing the centuries-old struggle to maintain Scottish independence, and emphasizing the contributions made by Scots to world civilization and advancement.
This is a facsimile reprint of Professor Gordon Donaldson's most essential research book. It contains important historical documents, from Bede in the eighth century to the Articles of Union in 1707.
Reviews the business issues of the seventies and eighties, describes actual cases of corporate reorganization, and offers practical advice on managing change
An overview of the role of institutions and organisations in the development of corporate finance.
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Mary Queen of Scots (1542-1587) was active as monarch of Scotland for just six years between 1561 and 1567, but her impact as a ruler in Scotland is much less important than her subsequent role in popular culture and imagination. Her story has enjoyed perpetual retelling and reached a global audience over the past four and a half centuries. This collection surveys the exceptionally varied range of objects, literature, art and media that have been produced to commemorate Mary between her own time and the present day. Why is her story so enduring, pervasive, and of such interest to so many different audiences? How have the narratives associated with these objects evolved in response to shifting cultural attitudes? The collection offers a much-needed novel perspective on the Queen of Scots, using an approach at the intersection of early modern, gender and cultural history, museum and heritage studies, and memory studies.
A wide range of topics is covered: identity, nationalism, language, patriotism, the Union of 1707, in all its manifestations, and relations with Europe and the world, and controversial and often opposing views are argued with passion and authority.
Lincoln was founded in 1754, when colonists in Concord and parts of Lexington and Weston joined together to form a new town. Judge Chambers Russell, Concord's representative to the General Court, christened the town Lincoln after his beloved family home of Lincolnshire, England. Shown in this pictorial of more than two hundred never-before-published photographs culled from historic archives and family collections, Lincoln evolves from its early days as a thriving agricultural community, through gentrification into country estates owned by wealthy Bostonians, to its present status as a pioneer in open-space preservation and conservation. Lincoln is a treasure trove for longtime residents and visitors alike who want to experience a New England town restore, recycle, and reinvent itself.