Seems you have not registered as a member of localhost.saystem.shop!
You may have to register before you can download all our books and magazines, click the sign up button below to create a free account.
Ethical Branding and Marketing
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
Strategies for Student Success in Higher Education
This book brings together both leading-edge research and practical insights on the first-year experience in higher education. Written by a large team of experts, the text integrates a variety of multidisciplinary approaches and real-life case studies into an effective pedagogical resource for the higher education scholarly audience of both professors and administrators to address the needs of first-year students in higher education. The book includes material authored by 39 professors and professionals from more than 20 universities and higher education organizations from across the USA, Canada, the Philippines, and Germany. This book offers insights for disciplines including business administration and management, communications, counseling, education, law and governance, mental health and psychology, sociology, and others. Scholars and practitioners in a variety of higher education areas can benefit from it in terms of their work in academic success, advising, campus safety, career services, dual enrollment programs, emergency management, mathematics education, service learning, student well-being, technology management, and other areas.
Advances and Lessons in Sports
This volume brings together valuable and innovative research in several areas of sports, including coaching, collegiate sports, sports careers, sport psychology, and sports media and professionalism. Written by a variety of distinguished researchers and scholars, as well as accomplished coaches and athletes from around the world, this book informs sports theory and sports practice. It provides readers with historical perspectives and contemporary analyses of sports management and participation, as well as unique insights into several sports through national and international case studies. The volume offers concepts and data that have applications in such disciplines as business and management, career development, communications, cultural studies, exercise science, kinesiology, law and governance, marketing and branding, media, medicine and physiology, mental health and psychology, sociology, and technology. It will inform readers as they draw insights to develop best practices in a variety of sports.
The SAGE Encyclopedia of Economics and Society
Economics is the nexus and engine that runs society, affecting societal well-being, raising standards of living when economies prosper or lowering citizens through class structures when economies perform poorly. Our society only has to witness the booms and busts of the past decade to see how economics profoundly affects the cores of societies around the world. From a household budget to international trade, economics ranges from the micro- to the macro-level. It relates to a breadth of social science disciplines that help describe the content of the proposed encyclopedia, which will explicitly approach economics through varied disciplinary lenses. Although there are encyclopedias of coverin...
The Social History of the American Family
The American family has come a long way from the days of the idealized family portrayed in iconic television shows of the 1950s and 1960s. The four volumes of The Social History of the American Family explore the vital role of the family as the fundamental social unit across the span of American history. Experiences of family life shape so much of an individual’s development and identity, yet the patterns of family structure, family life, and family transition vary across time, space, and socioeconomic contexts. Both the definition of who or what counts as family and representations of the "ideal" family have changed over time. Available in both digital and print formats, this carefully ba...
Developing the Workforce in an Emerging Economy
This edited volume examines how forces of globalization, demographic and technological change are manifested and accommodated in an emerging economy such as Indonesia, which has a large workforce pool. Using the human resource development framework, the book explains the opportunities and challenges in developing human capabilities to support current and future living standards. It looks at human development challenges across the spectrum of workforce skills and across the spectrum of formal and informal labour markets. Through the case study on Indonesia, this book presents many of the features and issues that are present in emerging economies as they grapple with human resource development in the globalized and networked era. This book will appeal to researchers and policy makers working in the areas of human resource and economic development.
Library Partnerships with Writers and Poets
Libraries and writers have always had a close working relationship. Rapid advances in technology have not changed the nontechnical basis of that cooperation: author talks, book signings and readings are as popular as ever, as are workshops and festivals. This collection of 29 new essays from nearly 50 contributors from across the United States presents a variety of projects, programs and services to help librarians establish relationships with the literary world, promote literature to the public and foster creativity in their communities.
Diversity and Entrepreneurship
Whilst there has been an increased interest in minorities and their contribution to society, the literature on minorities and under-represented communities is still weak. This edited volume discusses entrepreneurship in the context of minorities and the role they play in society. The book looks at under-represented communities such as LGBTQ+, disadvantaged, ethnic minority, religious entrepreneurs, medically limited, indigenous, refugees, young/old and other socio-economic segments. It provides a holistic, comprehensive overview of how diversity in entrepreneurship facilitates increased levels of innovation. The book will be amongst the first to take a broad perspective of minority entrepreneurs.
Improving Competitiveness through Human Resource Development in China
This book looks at the development of vocational education and training in China and how it is crucial to human resource development and improving competitiveness. It briefly outlines the contextual issues related to vocational education and training in China, the importance of vocational education and how China has been using vocational training to reduce the unemployment rate and raise its overall human capital.
Green Human Resource Management in Chinese Enterprises
Corporate social responsibility (CSR), and particularly environmental management, has now become a global social norm. As the largest developing economy in the world, China is currently a major environmental polluter. This book examines how Chinese enterprises, including both indigenous firms and foreign-owned organizations operating in China, utilize human resource management (HRM) to conduct environmental management, i.e. green HRM, also referred to as environmentally friendly HRM. Green HRM integrates HRM with environmental management and is implemented by firms to realize corporate green strategies by providing opportunities and motivating employees to become involved in environmental ac...
