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Understanding the Role of Business Analytics
This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in applying the data analytical techniques; and also analyses how these techniques are effective in decision-making in different contexts. Especially, the application of regression modeling, financial modelling, multi-group modeling, cluster analysis, and sentiment analysis will help the readers in understanding critical business scenarios in the best possible way, and which later...
Sustainable Business Practices for Rural Development
The book includes empirical research papers and case studies embracing human capital, relational capital and structural capital in context to services and manufacturing sectors. It will highlight on the sustainable business practices manifested in the work culture, values and beliefs in context to rural regions. From a learning and managerial perspective, the book will identify effective business practices in varied service and manufacturing sectors significant for sustaining business performance and competitive advantage.
Revolution in Marketing: Market Driving Changes
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.
VALUE CREATION IN HIGHER EDUCATION: ROLE OF ORGANISATIONAL CITIZENSHIP BEHAVIOUR AND SERVICE DOMINANT LOGIC
This chapter discusses about the development of the research problem based upon relevant literature on organisational citizenship behaviour (OCB) and service-dominant logic (SDL). The integrated efforts to synthesise varied literature on dimensions, antecedents (organisational justice, organisational commitment, employee participation, customer participation, motivation, personality traits) and consequences (organisational performance and value creation) of OCB and SDL lead to the identification of research gap and development of conceptual framework of the study. This chapter is divided into two sections. The first section discusses review of literature from synthesised and tabular perspective. The second section discusses in detail, the research framework of the study based on the research gap identified in the study.
Indian Business @75: Research on Trends and Prospects
The management profession is changing at a fast pace. Technology has enabled today’s managers to reach out to customers through various channels – both organized and unorganized. Social media and other virtual platforms are being used intensively to understand customers and explore new horizons. Information and data have enabled growth for both new and established companies. Technology has democratised innovation, branding and distribution channels. On the flip side, focus on growth has led businesses to excessively utilise resources. Climate change is becoming a serious issue in today’s world. Companies are now adopting green practices in all areas of business practice, from product d...
Buddhism under Capitalism
This book argues that Buddhism has spread due to globalized capitalism, and explores how capitalism is also impacting Buddhists and Buddhism today. Edited by two leading scholars in Buddhist studies, the book examines how capitalism and neo-liberalism have shaped global perceptions of Buddhism, as well as specific local practices and attitudes. It examines the institutional practices that sustained the spread of Buddhism for two and a half millennia, and the adaptation of Buddhist institutions in contemporary, global economic systems-particularly in Europe and the United States over the last century and half. These innovative essays on the interfaces between Buddhism and capitalism will prompt readers to rethink the connection between Buddhism and secular society. Case studies include digital capitalism, tourism, and monasticism, and are drawn from the USA, Tibet, China, Japan, and Thailand.
Corporate And Individual Environmental Responsibility Towards Automobile
The research extended to the suppliers (auto-component manufacturers) responsibility towards the environment. The statistical tools used for this section were Chi-square (Cross-tab) and Logistic Regression with the attributes of corporate governance, product design, green procurement, environmentally friendly manufacturing, green packaging, waste management, and green inspection was used to measure their environmental responsibility
