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Narratives in Public Communication
This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.
The Handbook of Organizational Rhetoric and Communication
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-context...
Public Relations and Participatory Culture
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dy...
Groundbreakers
Accounts of the 2008 and 2012 presidential campaigns have documented widely the technological innovations made in data analytics and social media that have transformed fundraising and voter outreach, but they have failed to account for the unprecendented and dramatic increase in the numbers of people who volunteered for Obama for America. Han and McKenna argue that presidential campaigns are still about more than clicks, big data and money -- they are about boots on the ground and cultivating leaders. The organizational legacies of OFA will transform political campaigns for the foreseeable future with some of the most traditional ideas of community organizing.
Compassion, Inc.
Pink ribbons, red dresses, and greenwashing—American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No!" In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.
City of Hope, City of Rage
"In 'City of Hope, City of Rage: Miami, 1968-1994,' Seth A. Weitz examines the transformative period when the young city-founded under Jim Crow in 1896 and searching for an identity after the upheavals of the 1950s and 60s-began to strive for maturity. Tracing three turbulent decades marked by mass immigration, racially motivated uprisings, economic inequity, rising crime, and social change, 'City of Hope, City of Rage' tells the story of Miami's evolution from a predominantly white southern city and vacation community into what is now a global, predominantly Hispanic metropolis with an international tourist base-one which nevertheless remains one of the most segregated cities in the United States. Drawing on numerous primary sources, including one-on-one interviews with people who lived the history, Weitz assembles a kaleidoscopic portrait of his hometown's coming of age, returning again and again to the question of how Miami is defined, who gets to define it, and, by extension, the parameters of civic identity and belonging in an increasingly cosmopolitan network of communities"
Blogging, Citizenship, and the Future of Media
This collection of original essays addresses a number of questions seeking to increase our understanding of the role of blogs in the contemporary media landscape. It takes a provocative look at how blogs are reshaping culture, media, and politics while offering multiple theoretical perspectives and methodological approaches to the study. Americans are increasingly turning to blogs for news, information, and entertainment. But what is the content of blogs? Who writes them? What is the consequence of the population’s growing dependence on blogs for political information? What are the effects of blogging? Do readers trust blogs as credible sources of information? The volume includes quantitative and qualitative studies of the blogosphere, its contents, its authors, and its networked connections. The readers of blogs are another focus of the collection: how are blog readers different from the rest of the population? What consequences do blogs have for the lives of everyday people? Finally, the book explores the ramifications of the blog phenomenon on the future of traditional media: television, newspapers, and radio.
Vengeful Citizens, Violent States
Develops a novel theory of war and revenge with far-reaching implications for the role of individuals in international relations.
Framing Inequality
Neoliberal policy approaches have swept over the American political economy in recent decades. In Framing Inequality, Matt Guardino focuses on the power of corporate news media in shaping how the public understands the pivotal policy debates of this period. Drawing on a wide range of empirical evidence from the dawn of the Reagan era into the Trump administration, he explains how profit pressures and commercial imperatives in the media have narrowed and trivialized news coverage and influenced public attitudes in the process. Guardino highlights how the political-economic structure of mainstream media operates to magnify some political messages and to mute or shut out others. He contends that news framing of policies that contribute to economic inequality has been unequal, and that this has undermined Americans' opportunities to express their views on an equal basis. Framing Inequality is a unique study that offers critical understanding of not only how neoliberalism succeeded as a political project, but also how Americans might begin to build a more democratic and egalitarian media system.
