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The Language of Cosmetics Advertising
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
The Routledge Handbook of Language and Religion
The Routledge Handbook of Language and Religion is the first ever comprehensive collection of research on religion and language, with over 35 authors from 15 countries, presenting a range of linguistic and discourse analytic research on religion and belief in different discourse contexts. The contributions show the importance of studying language and religion and for bringing together work in this area across sub-disciplines, languages, cultures, and geographical boundaries. The Handbook focuses on three major topics: Religious and Sacred Language, Institutional Discourse, and Religious Identity and Community. Scholars from a variety of different disciplinary backgrounds investigate these to...
The Routledge Handbook of Cultural Discourse Studies
In response to the cultural challenges in society and scholarship, this handbook presents the conceptions, assumptions, principles, methods, topics and issues in the studies of cultural forms of human communication—cultural discourses—by experts from around the world. A culturalist programme in communication studies (CS), cultural discourse studies (CDS), as represented in this handbook, is a new current of thought in human and social science and a form of academic activism, but above all, it is a fresh paradigm of research committed to enhancing cultural harmony and prosperity on the one hand and facilitating intellectual plurality and innovation on the other hand. This handbook is the ...
Language and Social Justice
Language, whether spoken, written, or signed, is a powerful resource that is used to facilitate social justice or undermine it. The first reference resource to use an explicitly global lens to explore the interface between language and social justice, this volume expands our understanding of how language symbolizes, frames, and expresses political, economic, and psychic problems in society, thus contributing to visions for social justice. Investigating specific case studies in which language is used to instantiate and/or challenge social injustices, each chapter provides a unique perspective on how language carries value and enacts power by presenting the historical contexts and ethnographic...
Analysing Religious Discourse
A comprehensive introduction to all the major research approaches to religious language, from a variety of linguistic perspectives.
Applied Linguistics and Politics
In the current climate of extreme nationalism and fear-mongering, a new politics for a socially just world is needed more than ever. Featuring internationally-renowned scholars, Applied Linguistics and Politics explores how innovative theories, methodologies and pedagogies in applied linguistics can address the political challenges and issues arising in the 21st century. Adopting a Gramscian theoretical framework, the five parts of this volume focus on the various ways in which the political is discursively and materially realized in its dialogic co-constructions within the media, the economy, culture and identity, affect, and education. Examining the power instantiations of sociolinguistic ...
Linguistic Labor and Literary Doulas
An examination of Spanglish, Portuñol, and Judeo-Spanish literatures that builds on sociolinguistic understandings of the intersections of language, nation, and identity to develop the theoretical frameworks of “linguistic labor” and “literary doulas.” Connecting the metaphor of labor to the human life cycle, Remy Attig introduces the notion of literary doulas. These doulas accompany a community as a body of literature is born (akin to the doula as midwife), or, in the case of Judeo-Spanish, writes the language as a form of linguistic palliative care for a community whose historical language is facing imminent death (the death doula). Presenting three case studies of Spanglish, Port...
Appreciation Post
What does an art history of Instagram look like? Appreciation Post reveals how Instagram shifts long-established ways of interacting with images. Tara Ward argues Instagram is a structure of the visual, which includes not just the process of looking, but what can be seen and by whom. She examines features of Instagram use, including the effect of scrolling through images on a phone, the skill involved in taking an “Instagram-worthy” picture, and the desires created by following influencers, to explain how the constraints imposed by Instagram limit the selves that can be displayed on it. The proliferation of technical knowledge, especially among younger women, revitalizes on Instagram the myth of the masculine genius and a corresponding reinvigoration of a masculine audience for art. Ward prompts scholars of art history, gender studies, and media studies to attend to Instagram as a site of visual expression and social consequence. Through its insightful comparative analysis and acute close reading, Appreciation Post argues for art history’s value in understanding the contemporary world and the visual nature of identity today.
Pedagogical Stylistics in the 21st Century
This edited book provides cutting edge contributions from an international array of prominent experts who discuss the relevance of pedagogical stylistics in relation to diverse contexts and areas, including empirical approaches, corpus stylistics, creative writing, literary-linguistic criticism, students as researchers, critical discourse, academic register, text-world pedagogy, cognitive stylistics, classroom discourse, language of literary texts, L1/L2 education, EFL learners, and multimodal stylistics. Intended as a follow-up to Watson and Zyngier (2007), this volume situates the reader by offering a broad assessment of how the field has developed during the past 15 years and where it stands now. By examining both contemporary research and future challenges, it should be regarded as essential reading for all teachers, researchers, scholars, and students interested in understanding language and how to apply stylistics in educational settings. This book will be of interest to students and scholars working in stylistics, cognitive linguistics, language teaching, applied linguistics, literary studies, and materials development.
