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Fashion Brand Internationalization
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Chemical Sensors
Chemical sensors contain two basic functions: recognition and transduction, and provide real-time information about substances rather than physical quantities. Such devices are extensively utilized for various applications in diverse fields. The book focuses on the physical, chemical, optical, and electrical working mechanisms of different types of sensors integrated with various smart nanomaterials and composites. The mesmerizing properties of numerous materials and their fruitful applications for detecting numerous chemical parameters are discussed here. The book provides recent progress in the chemical sensors field and connects materials, physics, chemistry, and engineering, and therefore, is suitable for engineers, industrial, and academic researchers.
International Marketing
Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Emerging Technologies Powering Rare and Neglected Disease Diagnosis and Therapy Development
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Appearances and Activities of Leading Personalities of the People's Republic of China
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