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This timely book proposes a new perspective on building innovation in companies providing business services. Implementing an innovation orientation paradigm based on six pillars – strategy, organisational culture, human resources, structure and process, marketing, and technology – it sets out a framework for achieving innovation through knowledge management.
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented. Presenting international cases and data, including from European football, the book explains how crowdfunding campaigns have to be fully integrated with strategic marketing plans and require a solid understanding of the needs and motivations of potential investors, consumers, and fans. The book sets out a theoretical framework for applying strategic marketing in the context of crowdfunding in sports clubs, int...
Recent issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment. The authors identify novel solutions through an integration of knowledge from the fields of social, physical, and biological sciences.
Research interest in the service sector has boomed in recent years as deindustrialisation became entrenched. Instead of being regarded as merely supplementary to traditional industry and manufacturing, services have generated progressively rising levels of growth in developed economies while at the same time coming to be recognised as major drivers of innovation. Among the factors which have helped service companies notch up swifter growth rates than all other sectors are the outsourcing of such services by other sectors, including the development of information and communication technologies, and changes to the regulatory, legal and market frameworks as well as globalisation and internation...
This monograph presents the experience in the implementation of smart specialization strategies (S3) from multilevel policy governance, as well as from the bottom-up perspectives of firms, clusters, and networks in selected European countries. The presented research focuses on relevance and feasibility of the S3 adoption, emphasizing the importance of linking policy considerations with partnerships at lower governance levels. The major contribution of the presented research rests in theoretical implications and practical recommendations relevant for the implementation of regional S3 in the European context, with the possibility of place-based adoption in other environments. The book is also ...
This volume presents various aspects of public history practices in Poland, alongside their historical development and theoretical reflections on public history. Despite a long tradition and variety of forms of public history, the very term "public history", or literally speaking "history in the public sphere", has been in use in Poland only since the 2010s. This edited collection contains chapters that focus on numerous practices and media forms in public history including historical memory, heritage tourism, historical re-enactments, memes and graphic novels, films, archives, archaeology and oral history. As such, the volume brings together the Polish experiences to wider international aud...
The changes that Central European cities have undergone since 1989 deserve a complex, interdisciplinary analysis that offers deep insight into the specific nature of the transformation taking place in the region. This book presents a multidimensional and cross-disciplinary case study of Kraków, focusing on the changes taking place in Central Europe over the last three decades. This book answers the question of how the once neglected city of Kraków has transformed into a thriving global tourist destination, an attractive investment market, and a European leader of shared services. It examines political, socio-economic, cultural, and architectural development of the city against the ongoing ...