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Value Merchants
Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.
Basic Structural Dynamics
A concise introduction to structural dynamics and earthquake engineering Basic Structural Dynamics serves as a fundamental introduction to the topic of structural dynamics. Covering single and multiple-degree-of-freedom systems while providing an introduction to earthquake engineering, the book keeps the coverage succinct and on topic at a level that is appropriate for undergraduate and graduate students. Through dozens of worked examples based on actual structures, it also introduces readers to MATLAB, a powerful software for solving both simple and complex structural dynamics problems. Conceptually composed of three parts, the book begins with the basic concepts and dynamic response of sin...
Business Market Management (B2B): Understanding, Creating, and Delivering Value
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Business Market Management
Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating and delivering value to targeted business markets and customers. It provides an analytical framework for determining value.
Louisville
Since its founding at the Falls of the Ohio by George Rogers Clark in 1778, Louisville and its people have looked to the mighty Ohio River as the city's lifeblood. Louisville has counted on the river for transportation, commerce, leisure, culture, and natural beauty. Characterized by abundant opportunity-both professional and recreational-this renowned city has grown and prospered to become the business and industrial center of Kentucky. Is Louisville the southernmost midwestern town, or is it an upper south, southern city? This identity crisis has arisen from a historical diversity of people, industries, architecture, and commerce. Louisville has been home to large populations of German, Ir...
Roman Architecture in Provence
This book provides a survey of the architecture and urbanism of Provence during the Roman era. Provence, or "Gallia Narbonensis" as the Romans called it, was one of the earliest Roman colonies in Western Europe. In this book, James C. Anderson, jr. examines the layout and planning of towns in the region, both those founded by the Romans and those redeveloped from native settlements. He provides an in-depth study of the chronology, dating, and remains of every type of Roman building for which there is evidence in Provence. The stamp of Roman civilization is apparent today in such cities as Orange, Nimes, and Arles, where spectacular remains of bridges, theaters, fora, and temples attest to the sophisticated civilization that existed in this area during the imperial period and late antiquity. This book focuses on the remains of buildings that can still be seen, exploring decorative elements and their influence from Rome and local traditions, as well as their functions within the urban environment.
Twochubbycubs The Cookbook
AS SEEN ON ITV's SAVE MONEY: LOSE WEIGHT! *OFFICIAL SUNDAY TIMES BESTSELLER!* This must-have, delicious debut cookbook from the duo behind one of the UK's most popular slimming blogs, TWOCHUBBYCUBS, aka James and Paul Anderson - with 100 amazing, healthy yet filling recipes, all elegantly presented and beautifully photographed and each sprinkled with a mini-blog of total nonsense. James and Paul will give you a newfound confidence to get cooking and have you laughing along the road to weight loss. Fancy that?! INCLUDES: - 100 tasty, slimming meals - tried, tested and loved by the TWOCHUBBYCUBS - with 90 BRAND NEW RECIPES and 10 updated classics from the blog. - This is FUSS-FREE, RELIABLE and FILLING proper food you'll enjoy eating, that helped the cubs shed over 18 stone between them and it never once felt like a chore. - There's banging breakfasts, lunches to keep hunger locked up and mouth-watering dinners - plus fakeaways, lighter takes on your favourites and snacks, sides and desserts. - They've even added 'an occasional blow-out' chapter - those delectable dishes for once in a blue moon!
Roman Architecture and Society
Focusing primarily on Rome and other cities of central Italy, James C. Anderson, jr., describes the training, career path, and social status of both architects and builders. He explains how the construction industry was organized—from marble and timber suppliers to bricklayers and carpenters. He examines the political, legal, and economic factors that determined what would be built, and where. And he shows how the various types of public and private Roman buildings relate to the urban space as a whole. Drawing on ancient literary sources as well as on contemporary scholarship, Roman Architecture and Society examines the origins of the architectural achievements, construction techniques, and discoveries that have had an incalculable influence on the postclassical Western world. This detailed and concise account will appeal not only to students and scholars of Roman history, but to all with an interest in ancient architecture and urban society.
Dr. Anderson's High-Fiber Fitness Plan
This pioneering work by internationally known physician Dr. James W. Anderson is a quick and easy guide to a healthier lifestyle. Breaking the steps to healthful living into manageable units, Dr. Anderson shows how making the right choices in diet, exercise and relaxation can improve health and reduce risks of major disease. Dr. Anderson's High-Fiber Fitness Plan is an essential handbook for those who want a hassle-free way to fitness and health. It has an enclosed spiral binding that lies flat on the counter with a wipeable cover and plenty of space for notes. The first half of the book is filled with suggestions for health-promoting foods and practices and packed with workbook exercises th...
Communication Theory
This book provides a thorough analysis of the scientific, critical, and cultural questions at the foundation of theory-building in communication and other social sciences. Any claim to knowledge, the author explains, can be analyzed in terms of a series of characteristics: the object of its explanation, the explanatory form and evidentiary method employed, its characteristic explanations, the scope of its performance, and its consequences of value. From identifying basic epistemological questions to exploring the impact of the "knowledge industry" on society, the volume offers readers the analytical tools to understand, compare, and evaluate theories and their use both inside and outside the classroom. The book also includes a systematic analysis of communication's most influential theories and traces their genealogies across different content fields and disciplines.
