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The Case for Creativity
Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Chess for Kids
This is the perfect introduction to chess for children from the age of seven upwards. The book contains 30 short lessons, starting with learning about the board and the pieces, then the moves of each piece in turn, then the vital concepts of check, checkmate and stalemate, and finally basic strategy and thinking skills. Quizzes and puzzles reinforce what the children learn. The book uses the characters of the 7-year-old twins Sam and Alice who are always arguing and fighting. They decide to join the army where they are told about an impending invasion of aliens from the planet Caïssa. The outcome of the invasion will be decided by a game of living chess. During their lessons they learn about the battlefield and the different types of soldier and get to play the part of each in turn.
Pandeymonium
What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
The Entrepreneurial Society of the Rhondda Valleys, 1840-1920
This is the first significant study of the entrepreneurial society created by the Welsh coal boom (most books up to now having concentrated upon the workers and the unions). Using the Porth-Pontypridd area as its example, it looks closely at the networks of power created by the second-generation middle classes of the Valleys towns, and at the often hair-raising business methods that they used. Close examination of individuals, and of family groups, gives a vivid sense of the reality of the relationships and contacts, and of the nature of the society in which they moved.
