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Gender, Culture, and Consumer Behavior
This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Gentry Kinfolk
Family history of William Harrison Gentry (1860-1947), son of William R. Gentry and Rebecca Riddle, of Lynnville, Hart Township, Warrick Co., Indiana. He was married in 1882 to Rhoda Ellen Fleener (1860-1954), daughter of James Fleener and Nancy Jane Stephens, also of Lynnville. Family members and descendants live in Indiana, Virginia, Kentucky, Tennessee, North Carolina and elsewhere.
Review of Marketing Research
This book provides current, comprehensive, state-of-the-art articles in review of marketing research. It contains a diverse set of review articles covering areas such as emotions, beauty, business and marketing strategy, organizational performance, reference scales, and correspondence analysis.
International Marketing
A key text examining the theory and strategy of marketing in a global context, this acclaimed text uses academic rigour rather than anecdotal evidence. The new edition features key new data, updated case studies, and a revised companion website.
Effective Management in Practice
Electronic inspection copies are available for instructors In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: - clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers - illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions - eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.
Marketing Issues in Transitional Economies
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...
Handbook of Marketing Scales
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
“The” Public Statutes at Large of the United States of America ... Ed. by Richard Peters
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Public Laws of the United States of America. Carefully Collated with the Originals at Washington
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