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Marketing Management in Africa
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Economics, Social Sciences and Information Management
The 2015 International Congress on Economics, Social Sciences and Information Management (ICESSIM 2015), held 28-29 March 2015 in Bali, Indonesia, aimed to provide a platform for the sharing of valuable knowledge and experience in the context of changing economics and social settings. Information technology has changed many aspects in our life, inc
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Communicating Across Cultures at Work
This revised and updated fourth edition of this core textbook builds on the text's established success. It provides the basis of knowledge, understanding and practice for developing skilled work communication in an intercultural world. Using many illustrations and international examples, the book analyses culture, cultural diversity and cultural similarities and differences in how we interact at work and in the psychological factors that influence our communication. It shows how to overcome impediments to intercultural communication and interact effectively with different others, whether face-to-face or by email, chat, text, phone or video. It describes cultural differences in negotiating, c...
Education in Ghana
This volume arises from a cooperation between Ghanaian and German academics. It answers the need to have a more comprehensive and up to date volume which addresses key topics, areas and problems of the Ghanaian education system with a focus on history, policy, and curriculum-related issues. For many years now there have not been new comprehensive publications in this field, and it is necessary to introduce a lot of recent changes in Ghanas education system and reflect about their challenges. The information and positions collected in this volume will be of interest to Policy Makers, Educators, Lecturers, Scholars, Students, Teachers, Parents and other interested people of Ghana and other (We...
Social Sciences and Interdisciplinary Behavior
Social Sciences and Interdisciplinary Behavior contains papers that were originally presented at the 4th International Congress on Interdisciplinary Behavior and Social Science 2015 (ICIBSoS 2015), held 22-23 October 2015 at The Institute of Management, Economics and Finance of the Kazan Federal University, Kazan, Russia and 7-8 November 2015 in Arya Duta Hotel, Jakarta, Indonesia. The contributions deal with various interdisciplinary research topics, particularly in the fields of social sciences, education, economics and arts. The papers focus especially on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development.
The Social Sciences Empowered
The Social Sciences Empowered contains papers presented at the 7th International Congress on Interdisciplinary Behavior and Social Science 2018 (ICIBSoS 2018), held 21-22 July 2018, Bangkok, Thailand, 22-23 September 2018, Bali, Indonesia, 6-7 October 2018, Kuta, Bali, Indonesia, and 24-25 November 2018, Yogyakarta, Indonesia. ICIBSoS 2018 provided the economic and social analysis necessary for addressing issues in Humanities disciplines such as Education, Sociology, Anthropology, Politics, History, Philosophy, Psychology as well as food security. Contributions to these proceedings give necessary insight into the cultural and human dimension of such diverse research areas as transport, climate change, energy and agriculture. ICIBSoS 2018 also analyses the cultural, behavioural, psychological, social and institutional drivers that transform people’s behaviour and the global environment. ICIBSoS 2018 proposes new ideas, strategies and governance structures for overcoming the crisis from a global perspective, innovating the public sector and business models, promoting social innovation and fostering creativity in the development of services and product design.
Issues and Trends in Interdisciplinary Behavior and Social Science
Issues and Trends in Interdisciplinary Behavior and Social Science contains papers presented at the 6th International Congress on Interdisciplinary Behavior and Social Science 2017 (ICIBSoS 2017), held 16—17 December 2017 in Yogyakarta, Indonesia. The contributions cover every discipline in all fields of social science, and discuss many current trends and issues being faced by 21st century society especially in Southeast Asia. Topics include literature, family culture studies, behavior studies, psychology and human development, religion and values, religious coping, social issues such as urban poverty and juvenile crisis, driving behavior, well-being of women, career women, career performance, job stress, happiness, social adjustment, quality of life among patients, the cosmetics business, etc. The issues are discussed using scientific quantitative or qualitative methods from different academic viewpoints.
History of the Gold Coast and Asante, Based on Traditions and Historical Facts
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