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Brand New China
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, d...
The Other Digital China
A scholar and activist tells the story of change makers operating within the Chinese Communist system, whose ideas of social action necessarily differ from those dominant in Western, liberal societies. The Chinese government has increased digital censorship under Xi Jinping. Why? Because online activism works; it is perceived as a threat in halls of power. In The Other Digital China, Jing Wang, a scholar at MIT and an activist in China, shatters the view that citizens of nonliberal societies are either brainwashed or complicit, either imprisoned for speaking out or paralyzed by fear. Instead, Wang shows the impact of a less confrontational kind of activism. Whereas Westerners tend to equate ...
When "I" was Born
In the period between the 1920s and 1940s, a genre emerged in Chinese literature that would reveal crucial contradictions in Chinese culture that still exist today. At a time of intense political conflict, Chinese women began to write autobiography, a genre that focused on personal identity and self-exploration rather than the national, collective identity that the country was championing. When "I" Was Born: Women's Autobiography in Modern China reclaims the voices of these particular writers, voices that have been misinterpreted and overlooked for decades. Tracing women writers as they move from autobiographical fiction, often self-revelatory and personal, to explicit autobiographies that f...
High Culture Fever
"This work will become one of the most noted and discussed scholarly works in our field and will further establish its author as one of modern China's foremost cultural critics."--Howard Goldblatt, editor of Worlds Apart
Hybrid Polymer Composite Materials
Hybrid Polymer Composite Materials: Applications provides a clear understanding of the present state of-the-art and the growing utility of hybrid polymer composite materials. It includes contributions from world renowned experts and discusses the combination of different kinds of materials procured from diverse resources. In addition, this volume from the four volume series provides deep insights on the potential of hybrid polymer composite materials for advanced applications. - Provides a clear understanding of the present state-of-the-art and the growing utility of hybrid polymer composite materials - Includes contributions from world renowned experts and discusses the combination of different kinds of materials procured from diverse resources - Discusses their synthesis, chemistry, processing, fundamental properties, and applications - Provides insights on the potential of hybrid polymer composite materials for advanced applications
Biographical Dictionary of Chinese Women
A biographical dictionary devoted to Chinese women, this text is the result of years of research, translation and writing from contributors from around the world. This volume focuses on the 20th century and includes sportwomen, film stars, musicians, politicians, artists, educators and more.
Half Sound, Half Philosophy
From the late 1990s until today, China's sound practice has been developing in an increasingly globalized socio-political-aesthetic milieu, receiving attentions and investments from the art world, music industry and cultural institutes, with nevertheless, its unique acoustic philosophy remaining silent. This book traces the history of sound practice from contemporary Chinese visual art back in the 1980s, to electronic music, which was introduced as a target of critique in the 1950s, to electronic instrument building fever in the late 1970s and early 1980s, and to the origins of both academic and nonacademic electronic and experimental music activities. This expansive tracing of sound in the ...
Design and Operation of Solid Oxide Fuel Cells
Design and Operation of Solid Oxide Fuel Cells: The Systems Engineering Vision for Industrial Application presents a comprehensive, critical and accessible review of the latest research in the field of solid oxide fuel cells (SOFCs). As well as discussing the theoretical aspects of the field, the book explores a diverse range of power applications, such as hybrid power plants, polygeneration, distributed electricity generation, energy storage and waste management—all with a focus on modeling and computational skills. Dr. Sharifzadeh presents the associated risks and limitations throughout the discussion, providing a very complete and thorough analysis of SOFCs and their control and operati...
Urban Heat Stress and Mitigation Solutions
This book provides the reader with an understanding of the impact that different morphologies, construction materials and green coverage solutions have on the urban microclimate, thus affecting the comfort conditions of urban inhabitants and the energy needs of buildings in urban areas. The book covers the latest approaches to energy and outdoor comfort measurement and modelling on an urban scale, and describes possible measures and strategies to mitigate the effects of the mutual interaction between urban settlements and local microclimate. Despite its relevance, only limited literature is currently devoted to appraising—from an engineering perspective—the intertwining relationships bet...
