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The Content Analysis Guidebook
Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Advanced Research Methods for Applied Psychology
This is the first comprehensive guide to the range of research methods available to applied psychologists. Ideally suited to students and researchers alike, and covering both quantitative and qualitative techniques, the book takes readers on a journey from research design to final reporting. The book is divided into four sections, with chapters written by leading international researchers working in a range of applied settings: Getting Started Data Collection Data Analysis Research Dissemination With coverage of sampling and ethical issues, and chapters on everything from experimental and quasi-experimental designs to longitudinal data collection and focus groups, the book provides a concise overview not only of the options available for applied research, but also of how to make sense of the data produced. It includes chapters on organizational interventions and the use of digital technologies, and concludes with chapters on how to publish your research, whether it’s a thesis, journal article or organisational report. This is a must-have book for anyone conducting psychological research in an applied setting.
Content Analysis
The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integratin...
Measuring Identity
Abdelal, Herrera, Johnston, and McDermott have brought together leading scholars from a variety of disciplines to consider the conceptual and methodological challenges associated with treating identity as a variable, offer a synthetic theoretical framework, and demonstrate the possibilities offered by various methods of measurement.
Immersed in Media
"Over the next few decades, immersive media could fundamentally change the ways humans engage in entertainment, communication, and social interaction. The current volume takes a step towards understanding this potential paradigm shift, combining insights from pioneers of the field of ‘presence’ with bright young scholars who bring a new perspective." —Jeremy Bailenson, Stanford University, USA "This book provides an indispensable contribution to scholars in communication studies, computer science and psychology interested in the modes of being present in different media, and offers a careful historical and theoretical framework to the state-of-the-art research."—Anna Spagnolli, Unive...
Quantitative Research in Communication
Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting ...
Qualitative Content Analysis in Practice
Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is ...
Computer-Assisted Text Analysis
Providing an up-to-date picture of the main methods for the quantitative analysis of text, this book begins by overviewing the background and the conceptual foundations of the field. The author then covers the traditional thematic approaches of text analysis, followed by an explanation of newer developments in semantic and network text analysis methodologies. Finally, he examines the relationship between content analysis and other kinds of text analysis - from qualitative research, linguistic analysis and information retrieval. Computer-assisted Text Analysis focuses on the methodological and practical issues of coding and handling data, including sampling, reliability and validity issues, and includes a useful appendix of computer programs for text analysis.
Media Messages and Public Health
Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes: Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues. Measurement challenges posed by the broad range of media. Use of content analysis across multiple media types. The potential for individual differences in audience interpretation of message content. Case studies that examine p...
