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Decoding the New Consumer Mind
Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionalit...
Gen BuY
Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers tic-how they define power, why they loath manipulation, and why they rely on technology-and show marketers how they can tap into the buying power of this burgeoning group of consumers. Shows what it takes to successfully woe and win young consumers with purchasing power Filled with surprising insights into the psyche of Gen Y buyers Written by an expert in consumer research and a well-connected media consumer author Gen Buy is a must-have resource for marketers, advertisers, retailers, and manufacturers who want to understand the new generation of consumers.
Together
Does youth ministry in your church exist on an island, disconnected from the larger church? Does your youth ministry accomplish the church's overall goals for making disciples of teenagers? Together helps answer those questions and more. Almost since the concept of "youth ministry" came into being, churches have struggled with how to keep their twelve-to-twenty-year-olds engaged. A contemporary focus, lots of fun activities, and cool leaders seemed to be the answer. Yet large numbers of young people are still leaving, many feeling disconnected from mainstream churches. In Together, author Jeff Baxter offers a thoughtful perspective on why real change requires not just a new model for youth m...
Youth Cultures in the Age of Global Media
This book explores the impact of globalisation and new technologies on youth cultures around the world, from the Birmingham School to the youthscapes of South Korea. In a timely reappraisal of youth cultures in contemporary times, this collection profiles the best of new research in youth studies written by leading scholars in the field.
Secret Sauce
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
May I Quote You on That?
We all use language in different ways, depending on the situations we find ourselves in. In formal contexts we are usually expected to use a formal level of Standard English-the English codified in grammars, usage guides, and dictionaries. In May I Quote You on That? Stephen Spector offers a new approach to learning Standard English grammar and usage. The product of Spector's forty years of teaching courses on the English language, this book makes the conventions of formal writing and speech easier and more enjoyable to learn than traditional approaches usually do. Each lesson begins with humorous, interesting, or instructive illustrative quotations from writers, celebrities, and historical ...
Get Known Be Seen with Pat Armitstead
In Get Known Be Seen -How to Write Your Book and Leverage It you will find out: - what it takes to become an author, - how to write your book, - how to publish your book, - how to promote yourself and your book using video, and - how to leverage and repurpose your writing using a variety of very clever marketing strategies We all know there are benefits to writing a book, especially a non-fiction book where you can take your business from a one-to-one to a one-to-many business model. This allows you to reach and help so many more clients, generate more speaking engagements, gain more interest in your products and services, and, ultimately, increase your bottom line. We also know that being a successful author requires so much more than writing skills. It is a business within itself. If you are looking to write your own book, publish your book, promote your book and/or leverage your book, either now or in the future, then this book is definitely for you.
The Two Most Important Days
What are the two most important days in your life? "The day you are born and the day you find out why," Mark Twain famously wrote. The search for happiness is hardwired in our DNA. It transcends age, gender, geography, vocation, and personal circumstances. But how do you achieve it? Through inspirational storytelling, scientific evidence, practical advice, captivating exercises, and poetry, Dr. Sanjiv Chopra and Gina Vild present a powerful message that shows you how to achieve happiness no matter the challenges and stumbling blocks you face along the way. They also reveal the best way to be happy: Discover and live your life’s purpose. It’s a sure path to human flourishing. In fact, you may be surprised to learn that living with purpose can even add years to your life. Do you know your life’s purpose? This book offers a path to discovering it by illuminating the value of gratitude, forgiveness, meditation, music, friendship and so much more. It will set you on the right path and spark sustained happiness, joy and bliss.
Shopping News
This book contains keys to the next generation of journalism and news publishing, with 16 clearly explained practical models for reporters, editors and producers everywhere. John Cokley aims to show how journalists and publishers can please more readers without compromising ethics or quality. It’s for everyone in the media business.
The Psychopath Epidemic
Similar to the bestselling Sociopath Next Door comes a unique look at the psychopaths among us and how our society--from businesses and governments to religions--encourages and rewards psychopathic behavior, and what average citizens can do to survive and thrive when we must live with, learn from, or be led by sociopaths. Psychiatrists estimate that 1 percent of the adult population are psychopaths. That's about two million Americans. And they are our bosses, our politicians, our priests, and our neighbors. And they are running our economy and our lives. Every day in the news we hear about people in positions of power doing deplorable things--in business, politics, and government, from sexua...
