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Public Relations, Activism, and Social Change
This book draws significant new meaning to the inter-relationships of public relations and social change through a number of international case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a critical description of the dominant model of public relations used in the twentieth century, showing that 'PR' was characterized as arrogant, unethical, and politically offensive in ways that have weakened its professional credibility. She offers a principled approach that avoids the contradictions and flawed coherences of essentialist public relations and, instead, represents an important ethical reorientation in the communicative fields.
Gender and Public Relations
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experience...
Public Relations and Neoliberalism
The promise of prosperity: transplanting the 'new realities' -- Communicating the 'practical faith ': the historical neoliberal and PR nexus -- 'We need a new narrative': neoliberalism and PR language practice -- Happiness, plastic truth, and the story of climate -- 'Borderlands': PR and the broken moorings of language -- Airborne: PR, plasticity and pandemic politics.
Gender and Public Relations
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of ‘gender and public relations’, it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experience...
The 21st Century Media (r)evolution
The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Professional Education Using E-Simulations: Benefits of Blended Learning Design
The use of digital, Web-based simulations for education and training in the workplace is a significant, emerging innovation requiring immediate attention. A convergence of new educational needs, theories of learning, and role-based simulation technologies points to educators’ readiness for e-simulations. As modern e-simulations aim at integration into blended learning environments, they promote rich experiential, constructivist learning. Professional Education Using E-Simulations: Benefits of Blended Learning Design contains a broad range of theoretical perspectives on, and practical illustrations of, the field of e-simulations for educating the professions in blended learning environments. Readers will see authors articulate various views on the nature of professions and professionalism, the nature and roles that various types of e-simulations play in contributing to developing an array of professional capabilities, and various viewpoints on how e-simulations as an integral component of blended learning environments can be conceived, enacted, evaluated, and researched.
Contemporary Publics
If the twentieth century has been dominated by discussions of the public, public life, and the public sphere, Contemporary Publics argues that, in the twenty-first century, we must complicate the singularity of that paradigm and start thinking of our world in terms of multiple, overlapping, and competing publics. In three distinct streams—art, media and technology, and the intimate life—this volume offers up the intellectual and political significance of thinking through the plurality of our publics. “Countering Neoliberal Publics: Screen and Space,” explores how different artistic practices articulate the challenges and desires of multiple publics. “Making and Shaping Publics: Discourse and Technology” showcases how media shape publics, and how new and emerging publics use these technologies to construct identities. “Commodifying Public Intimacies” examines what happens to the notion of the private when intimacies structure publics, move into public spaces, and develop value that can be exchanged and circulated.
Public Relations and the History of Ideas
This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society’s biggest challenges. Although not traditionally the focus of public relations research, they have all had a global impact as communicators and as the foundation for fundamental ideas, from spirituality to war and economics to social justice. Each addresses the implications of structured communication between organizations and societies, and scrutinizes or advocates activities that are now central to PR and its morality. They could not ignore PR, and PR cannot ignore them. This book will be essential reading for researchers and scholars in public relations and communication and will also be of inter-disciplinary interest to study in sociology, literature, philosophy, politics and history.
Animal Suffering and Public Relations
Animal Suffering and Public Relations conducts an ethical assessment of public relations, mainly persuasive communication and lobbying, as deployed by some of the main businesses involved in the animal-industrial complex—the industries participating in the systematic and institutionalised exploitation of animals. Society has been experiencing a growing ethical concern regarding humans’ (ab)use of other animals. This is a trend first promoted by the development of animal ethics—which claims any sentient being, because of sentience, deserves moral consideration—and more recently by other approaches from the social sciences, including critical animal studies. In this volume, we aim to s...
Stealth Communications
Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.
