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A Practical Approach to Marketing Management
In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Conce...
A Practical Approach to Sales Management
Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses...
Case Study MethodTheory And Practice, Research And Management Approaches
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Corporate Tax Planning
Primarily Written For The Students Of Commerce, The Present Book Is A Complete Study Of Tax Planning, Tax Procedures And Management, Wealth Tax, Value Added Tax And Service Tax. Upto The Fifth Edition The Book Was Entitled Direct Tax Planning And Management. Now It Is Entitled Corporate Tax Planning And Has 46 Chapters Divided Into Eleven Self-Contained Units Basics; Tax Planning Of Salary; Tax Holiday; Profits And Gains From Business Or Profession And Capital Gain; Corporate Tax In India; Financial Decisions; Setting Up Of New Business; Managerial Decisions; Tax Planning Others; Corporate Restructuring; And Non-Residents Taxation. The Book Comprehensively Covers The Latest Syllabus Prescribed By Most Of The Indian Universities. In Addition To The Detailed Explanation Of Each Of Its Topics, The Book Is Rich In Illustrations And Practice Exercises That Facilitate Easy Understanding And Quick Revision Of The Subject.The Book Will Undoubtedly Prove Useful To The Students Of B.Com., Cs (Final), Icwa (Final), M.Com., Mba, Mfc And Cfa. Besides Students, The General Readers Keen To Obtain Basic And In-Depth Knowledge Of Tax Planning Will Find This Book Highly Informative.
Mission-based AlignmentTake Your Company To The Top And Keep It There
In A Capitalist Economy, The Holy Grail Of Business Is A Sustainable Competitive Advantage, Which Is Defined By Michael Porter, A Harvard Business School Professor, As Follows: Sustainable Competitive Advantage (Sca) Exists When A Company Makes Economic Rents, That Is, Their Earnings Exceed Their Costs, Especially Including Cost Of Capital. That Means That Normal Competitive Pressures Are Not Able To Drive Down The Firm S Earnings To The Point Where They Cover All Costs And Just Provide Minimum Sufficient Additional Return To Keep Capital Invested. Most Forms Of Competitive Advantage Cannot Be Sustained For Any Length Of Time Because The Promise Of Economic Rents Drives Competitors To Duplic...
Corporate Accounting
The Present Book Is An Attempt To Unfold The Complexities Of The Subject Matter In A Simple And Lucid Manner To Provide Conceptual Clarity. The Book Is Meant For B.Com. (H) Students Of Indian Universities And For The Students Appearing For Ca, Icwa, Ics Examinations. Each Topic Is Self-Contained And Provides Theoretical Exposition Followed By Illustrations Which Will Help The Students To Master The Numerical Application Of Corporate Accounting Procedures. The Book Seeks To Replace Memorisation With In-Depth Understanding And Application. The Distinguishing Feature Of The Book Is To Provide Multidimensional Illustrations For Each Topic To Enhance The Question Solving Power Of The Students With Ease And Confidence. Besides Students, This Unique Presentation On Corporate Accounting Is An Indispensable Reference Source For All Teachers, Accountants, Corporate Houses And General Readers.
When Time Management FailsHow Efficient Managers Creatw More Value With Less Work
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Organisational Behaviour
In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of their people towards the attainment of common goals. Organizational Behaviour, a subject, based on scientific research and applied orientation, helps managers and members of organizations to understand, develop and utilize this tremendous human potential. It is now a widely accepted fact that mere possession of technical and administrative skills is not sufficient for leadership success. As such, the managers of the third millennium have started realising that emotions and attitudes of people are as important in determining the organizational success...
Hr YogiConverstaions With A Corporate Manager
The present book is about some of Yogi s conversations on life as a Human Resource Manager. It takes one through some of Yogi s dilemmas in HR and in life. This is the story of Yogi s search to discover the essence of living and harmonize himself with the
