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Assessing Reference and User Services in a Digital Age
Effectively assess whether any library is making good use of the reference/user service resources available today Libraries need to develop standards by which they can assess their individual performances in a larger context, and Assessing Reference and User Services in a Digital Age makes significant contributions to this ongoing discussion. The book addresses its subject matter via approaches ranging from case studies of individual libraries to general discussions of best practices. The contributors explore the impact of the Internet on the field of evaluation, focusing on electronic reference and instruction. They highlight current issues, present research results, and offer expert advice...
San Jose
Founded by the Spanish in 1777 to provide food for the military settlements in Monterey and San Francisco, San Jose is the oldest civilian settlement in California. After independence from Mexico, San Jose became the county seat of Santa Clara County and the first state capital. For many years, San Jose was the center of a rich farming community whose vistas of blooming orchards prompted the nickname Valley of Hearts Delight. Following World War II, a massive transformation took place in the landscape and culture of San Jose and the surrounding area. Fields and orchards gave way to subdivisions, malls, freeways, and office buildings. The population grew from less than 100,000 to over a million as agriculture was supplanted by semiconductors and software development.
Frontier Village
In the late 1950s, businessman Joe Zukin Jr. had a dream of building an amusement park with a Wild West theme in Santa Clara County. His dream was realized with the 1961 opening of Frontier Village on the former grounds of the Hayes Mansion in south San Jose. Among the trees rose a fantasy frontier town complete with a Main Street, where hourly gunfights always ended with the bad guys being carted off to Boot Hill. Visitors could relax in the town square or ride the train around the park. Guests could paddle an Indian war canoe, ride in a stagecoach, or venture into the interior of a haunted mine. Frontier Village was a safe and clean place that welcomed children and their families. Encroaching subdivisions and changing economic conditions forced the park to close in 1980, but to this day, fond memories of the park continue to live on in everyone who ever visited or worked in Frontier Village.
Rethinking Reference for Academic Libraries
The rapid development of the Web and Web-based technologies has led to an ongoing redefinition of reference services in academic libraries. A growing diversity of users and the need and possibility for collaboration in delivering reference services bring additional pressures for change. At the same time, there are growing demands for libraries to show accountability and service value. All of these trends have impacted the field and will continue to shape reference and research services. And they have led to a need for increasingly specialized professional competencies and a literature to support them. In order to reimagine reference service for twenty-first century learning environments, pra...
San Jose's Historic Downtown
San Jose is the "Capital of the Silicon Valley," the high-rise, economic engine of advanced technology. Yet it was once a verdant valley, inhabited by wildlife, waterfowl, and the native Ohlone people. The Spanish who founded California's first civilian settlement here in 1777 named it for Saint Joseph, the patron saint of the Spanish Expedition. Their farms fed the soldiers at the Monterey and San Francisco presidios, beginning an agricultural industry that thrived for nearly 200 years. Although serving briefly as California's first state capital, for many decades downtown was the somewhat sleepy commercial center of the Santa Clara Valley. A housing and population expansion that began in the 1950s exploded with San Jose's rebirth as a technological mecca.
Carol and John Steinbeck
Carol Henning Steinbeck, writer John Steinbeck’s first wife, was his creative anchor, the inspiration for his great work of the 1930s, culminating in The Grapes of Wrath. Meeting at Lake Tahoe in 1928, their attachment was immediate, their personalities meshing in creative synergy. Carol was unconventional, artistic, and compelling. In the formative years of Steinbeck’s career, living in San Francisco, Pacific Grove, Los Gatos, and Monterey, their Modernist circle included Ed Ricketts, Joseph Campbell, and Lincoln Steffens. In many ways Carol’s story is all too familiar: a creative and intelligent woman subsumes her own life and work into that of her husband. Together, they brought forth one of the enduring novels of the 20th century.
Babe Ruth and the Creation of the Celebrity Athlete
From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.
