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Introduction to Business
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Corporate Finance (with Thomson ONE - Business School Edition 6-Month and Smart Finance Printed Access Card)
CORPORATE FINANCE, 2nd Edition was crafted to match the way you teach your MBA-level course. It's a claim we're confident to make because before creating the text, the authors analyzed more than 150 MBA-course syllabi and blended this research with input from professors like you and more than 50 years of personal corporate finance and teaching experience. The result is the most relevant text available for your students-one that presents the latest financial theories within the practical context of today's business. This balance of modern theory and practice is found in features such as Applying the Model examples that demonstrate concepts in action, cross-functional applications that make the book applicable to all students, and innovative CengageNOW for Smart Finance technology that reinforces learning throughout each chapter.
Fundamentals of Investing
For undergraduate courses in Investments. The core concepts and tools readers need to make informed investment decisions Fundamentals of Investing helps individuals make informed investment decisions by providing a solid foundation of core concepts and tools. Smart, Gitman, and Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused in each chapter. Readers leave with the necessary information for developing, implementing, and monitoring a successful investment program. The 13th Edition uses a conversational tone to make t...
Fundamentals of Investing
The core concepts and tools students need to make informed investment decisions. Fundamentals of Investing helps students make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Gitman/Joehnk/Smart use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep students focused on what is most important in each chapter. Students leave the course with the necessary information for developing, implementing, and monitoring a successful investment program. Th eleventh edition addresses the current financial crisis and the impact it has made on the markets.
Fundamentals of Investing
Intended primarily for undergraduate college/university courses in investments, this text also provides practical content to current and aspiring industry professionals. Fundamentals of Investing helps readers make informed investment decisions in their personal and professional lives by providing a solid foundation of core concepts and tools. Smart/Gitman/Joehnk use practical, hands-on applications to introduce the topics and techniques used by both personal investors and money managers. The authors integrate a consistent framework based on learning goals to keep readers focused on what is most important in each chapter. Readers will gain the necessary information for developing, implementing, and monitoring a successful investment program. To order Fundamentals of Investing, 12e, with MyFinanceLab, use the following ISBN: 0133423948 / 9780133423945 Fundamentals of Investing, 12e, Plus NEW MyFinanceLab with Pearson eText -- Access Card Package consists of: 0133075354 / 9780133075359 Fundamentals of Investing, 12e, 0133079023 / 9780133079029 NEW MyFinanceLab with Pearson eText -- Access Card -- for Fundamentals of Investing, 12e,
Introduction To Business
The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851. Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
The Future of Business
With an emphasis on the Workplace 2000, the third edition of THE FUTURE OF BUSINESS showcases the dramatic changes occurring in the business environment and helps students understand business trends, anticipate future business conditions, and prepare for successful careers. The three themes of the text include: 1. "Business in the 21st Century" covers current business principles and practices as they occur in today's world; 2. "Capitalizing on Trends in Business" explores new business trends and how they are reshaping today's business landscape and altering tomorrow's competitive environment; and 3. "Applying This Chapter's Topics" speaks directly to the student and present practical suggestions for preparing for the business environment of tomorrow. In addition, new skills development features respond to the growing interest in the SCANS initiative (development of workplace competencies) and requests for a more applied approach to the course.
