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The Paradox of Skills
The objectives underpinning the policies to expand and widen participation have impacted on university provision to help students improve their general literacy and academic writing skills. This book examines how and why Students’ Skills Centres, (SSCs), gained such a hold in the sector, despite the contentious nature of the research evidence that challenges the notion of the applicability of generic writing skills. It is argued in the book, that on a small scale, SSCs illustrate the paradoxes and ironies that have developed in higher education. ‘
Marketing Skills in Practice
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and sk...
Transforming Education for Personalized Learning
The pressing necessity to overhaul education systems to align with the demands of the contemporary world rises. Transforming Education for Personalized Learning delves into the imminent challenges besieging education, offering pragmatic solutions to metamorphose classrooms into dynamic learning environments with research, real-world illustrations, and expert perspectives. It scrutinizes fundamental shifts required in pedagogical methods, curriculum construction, assessment frameworks, and the judicious integration of technology. Central to its philosophy is the accentuation of personalized learning, the cultivation of critical thinking, and the nurturing of creativity and collaboration among...
Active Learning in Political Science for a Post-Pandemic World
This book features valuable conversations about how COVID-19 has changed how we teach and even who we are as instructors in political science. This project devotes special attention to how our pedagogy in political science has evolved from ‘triage’ to transformation over the course of the pandemic. This book, part of the Palgrave Macmillan Political Pedagogies series, presents a variety of innovations in political science teaching (from “ungrading” to the flipped classroom) and offers systematic reflections on how our approaches to teaching and learning have been forever changed.
Strategic Integrated Marketing Communications
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companies This new edition is still the only textbook on the market to deal with all aspects of IMC from a strategic perspective Corporate image, identity and reputation have never been more important and this book unlocks the key factors in achieving and enhancing this Integrated Marketing Communications is not just about utilizing different communication options in your marketing campaign; it is about planning in a systematic way to determine the most effective and consistent message for your target audience. As such, it depends upon identi...
Register of Commissioned and Warrant Officers of the United States Navy and Reserve Officers on Active Duty
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Theory and Practice of Leadership
If you are looking for a more holistic and critical take on the field of leadership, look no further! The Second Edition of Theory and Practice of Leadership is an engaging and highly-respected text that offers an exploration of leadership at all levels of organization – whether that leadership is traditional or virtual, and whether the organization is corporate and non-profit.
Everything for Sale? The Marketisation of UK Higher Education
The marketisation of higher education is a growing worldwide trend. Increasingly, market steering is replacing or supplementing government steering. Tuition fees are being introduced or increased, usually at the expense of state grants to institutions. Grants for student support are being replaced or supplemented by loans. Commercial rankings and league tables to guide student choice are proliferating with institutions devoting increasing resources to marketing, branding and customer service. The UK is a particularly good example of this, not only because it is a country where marketisation has arguably proceeded furthest, but also because of the variations that exist as Scotland, Wales and ...
