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Law of Marketing
This stand-alone text provides a comprehensive overview of the law relating to marketing activities. The textbook shows the student how to become a better manager. Students learn how to make informed decisions when confronted with legal issues related to the marketing of goods or services. The book emphasizes the prevention of liability and disputes while using the law to formulate defensible business decisions.
The Law of Marketing
Lynda Oswald's THE LAW OF MARKETING presents the various ways in which the law affects marketing activities in a unique and practical framework. Tracing a product's life cycle -- from development to distribution to promotion to sale -- this text addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING is designed help students become successful managers who know how to avoid legal problems and make informed decisions. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Forgotten Intellectual Property Lore
This innovative book explores forgotten disputes over intellectual property and the ways in which creative people and sovereigns have managed these disputes throughout the centuries. With a focus on reform, it raises important questions about the resilience of legal rules and challenges the methodology behind traditional legal analyses. Focusing on lore and traditions, expert contributors incorporate contextual understandings that are rooted in history, sociology, political science, and literary studies into their analyses.
The Global Challenge of Intellectual Property Rights
. . . a gratifying collection of informed and engaging contributions. John A. Tessensohn, European Intellectual Property Review The importance of intellectual property rights is now well established as a vital component in the success of firms and nations. The diverse contributors to this volume, drawn from the fields of law, business and economics, clarify and analyze the problems and promise of IP policy from a global perspective. They discuss both developed and emerging nations and advance the understanding of this increasingly important topic. The articles address issues from an interdisciplinary focus with an emphasis on current topical issues. Topics addressed include intellectual righ...
Evolution of Competition Laws and Their Enforcement
This edited volume identifies the various country specific factors that warrant changes in the design and implementation of competition laws. It uses case studies to trace the evolution of competition regimes in countries of varying degrees of economic development, and identifies the factors that influence the pace and effectiveness of competition reforms.
Regulating Hosting ISPs’ Responsibilities for Copyright Infringement
This book employs a comparative approach to comprehensively discuss hosting ISPs’ (Internet Service Providers') responsibilities for copyright infringement in the US, EU and China. In particular, it details how the current responsibility rules should be interpreted or revised so as to provide hosting ISPs maximum freedom to operate in these jurisdictions. In addition to examining relevant state regulations, the book assesses self-regulation norms agreed upon between copyright owners and hosting ISPs, and concludes that self-regulation is better suited to preserving hosting ISPs’ freedom to operate. The results of this study will be interesting for a broad readership, including academics and practitioners whose work involves hosting ISPs’ copyright responsibilities.
Nowhere to Live
A century of policy mistakes ruined America’s cities and created an unprecedented housing crisis. For many families, homelessness is no longer someone else’s problem. It is right around the corner, a real threat in their own immediate future. Our housing crisis is the result of a long history of government policies, court cases, and political manipulation. While these disparate causes make up a tangled web, they have one surprising root: the attack on private property rights. For more than a century, government policies and court decisions have attacked, undermined, and eroded private property rights. Whether it be exclusionary zoning, eminent domain abuse, rent control, or excessive env...
University of Michigan Official Publication
Each number is the catalogue of a specific school or college of the University.
Stanford Law Review: Volume 63, Issue 3 - March 2011
This March 2011 issue of the Stanford Law Review contains studies of law, economics, and social policy by recognized scholars on such diverse topics as "preglimony," derivatives markets in a fiscal crisis, corporate reform in Brazil, land use and zoning under contract theory, and a student Note on college endowments at elite schools during a time of economic downturn. Contents for the March 2011 issue are: "Regulatory Dualism as a Development Strategy: Corporate Reform in Brazil, the U.S., and the E.U.," by Ronald J. Gilson, Henry Hansmann and Mariana Pargendler "The Derivatives Market's Payment Priorities as Financial Crisis Accelerator," by Mark J. Roe "The Contract Transformation in Land Use Regulation," by Daniel P. Selmi "Preglimony," by Shari Motro Note, "Scarcity Amidst Wealth: The Law, Finance, and Culture of Elite University Endowments in Financial Crisis" In the ebook editions, the footnotes, graphs, and tables of contents (including those for individual articles) are fully linked, properly scalable, and functional; the original note numbering is retained; URLs in notes are active; and the issue is properly formatted.
