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Impact of Sensory Marketing on Buying Behavior
In an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for influencing consumer behavior. By engaging the sensessight, sound, smell, taste, and touchbrands can create immersive experiences that deeply resonate with customers, shaping their perceptions and driving purchasing decisions. Understanding the impact of sensory stimuli on buying behavior is essential for businesses looking to differentiate themselves and build lasting connections with their audience in todays sensory-driven economy. Impact of Sensory Marketing on Buying Behavior offers a thorough exploration of how sensory cues affect consumer decision-making. The book delves into the psychological and emotional responses triggered by sensory stimuli, analyzing how these responses influence shopping habits, brand loyalty, and overall consumer engagement. With case studies and practical insights, this resource equips marketers, researchers, and business professionals with the tools needed to harness the power of sensory marketing and optimize customer experiences.
Neurosensory and Neuromarketing Impacts on Consumer Behavior
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Sensible Selling Through Sensory Neuromarketing
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Hybrid Intelligent Systems
This book highlights the recent research on hybrid intelligent systems and their various practical applications. It presents 97 selected papers from the 22nd International Conference on Hybrid Intelligent Systems (HIS 2022) and 26 papers from the 18th International Conference on Information Assurance and Security, which was held online, from 13 to 15 December 2022. A premier conference in the field of artificial intelligence and machine learning applications, HIS–IAS 2022, brought together researchers, engineers and practitioners whose work involves intelligent systems, network security and their applications in industry. Including contributions by authors from over 35 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.
Advanced Learning and Teaching in Higher Education in India: A Policy-technology-capacity Enabled Approach
This book comprehensively covers the evolution of advanced learning pedagogy and innovative technologies like open educational resources and blended learning models. It specifically talks about the future of technology-enhanced learning and how advanced technology and government policies together are trying to impact learning outcomes globally. Nowadays in a flexible learning environment, technology plays a significant role in higher education systems. Both educators and students are playing prominent roles in its successful implementation. Advanced learning pedagogy by using technology has not only changed teaching procedures but has also evolved the relationship among multiple stakeholders...
Sustainable Development Goals
We need sustainable solutions that can protect our water, energy and food resources while also aiming for zero waste. Sustainable Development Goals introduces the subject of sustainable development, delving into detail of the framework to address gaps and shortages in different disciplines and sectors.
Sustainability Development through Green Economics
This volume examines sustainable finance, green tourism, green marketing as a tributary towards sustainable development. The multidisciplinary chapters traverse the power of economic as well as financial policy, green investment, green insurance as well as green infrastructural development to ensure sustainable development.
Integration of Cloud Computing and IoT
This book presents cutting-edge research, advanced techniques, and practical applications of the integration of Cloud Computing and Internet of Things (IoT). It explores the practical challenges associated with the development and deployment of Cloud Computing and IoT-based solutions, including security, privacy, and interoperability issues. It includes various case studies, including Smart Cities, Network Security, Healthcare, Smart Urban Sensing, Agriculture, Mining, Railways, and Crime Investigations. It offers in-depth insights, developments, and practical applications, showcasing helpful tools and techniques in IoT and Cloud Computing. Key Features • Provide a comprehensive and access...
Emerging Management Issues and Challenges
This e-book intends to discuss issues and challenges like Globalization, Ethics and Social Responsibility, Empowerment of Employees, Workforce Diversity, etc. The edited e-book would prove to be a boon to academicians, researchers, executives, professionals, business leaders and many others who are facing competition with the rapid development in global business scenario. The scope of e-book will be a forum for new ideas, concepts and discussions of the challenges of the business management and would also be an endeavor to examine the different dimensions of a successful business.
