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Manipal Manual for Swallowing Assessment
Manipal Manual for Swallowing Assessment covers a broad range of basic aspects on swallowing in a comprehensive manner. The manual provides a theoretical description of clinical relevance and also offers a simple way of systematically assessing swallowing abilities, with clear direction for intervention planning. The manual is expected to effectively meet the clinical challenges and give a firm foundation for future research in the area of swallowing.
Manipal Manual of Ear Mould Making
Manipal Manual of Ear Mould Making is a comprehensive workbook of value to students of Audiology & hearing professionals who wish to understand the nuances of this skill that is paramount for optimization of hearing aid fitting. This is a compilation of the authors’ years of experience in the deft skills of ear mould making and patient care in Manipal Ear Mould lab. Considerable efforts have gone in to bringing out this manual by incorporating appropriate pictures, stepwise procedures and simple instructions. This manual, besides appraising the readers of the procedure would also assist them in learning the dos and donts picked up out of the authors’ clinical experience. This will be a reflection of our ongoing efforts to derive the best out of the rapidly developing technology in the area of hearing impairment.
Reimagining Border in Cross-border Education
Universities are inherently and definitionally universal in their quest for the creation and dissemination of knowledge. They are set to defy borders that exist in parochial forms. Globalization which opened up borders has by design or default created inequalities and imbalances in knowledge systems. Undoubtedly, knowledge is power but there is difference in the power that is intrinsic to it and the power that is ascribed which is determined by dominant political and economic hierarchies. If knowledge predominantly flows from global north to global south, people seeking knowledge move from global south to global north. These imbalances are also seen within these regions, between cultures and communities, one claiming superiority over the other. These realities call for a reassessment of not only what constitutes knowledge, but also what encompasses the idea of borders. This book elaborates on the inclusive role of education that can act as an equalizer or as a catalyst for creating a level playing field across borders. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
The Multivalence of an Epic
This volume examines The Rāmāyaṇa traditions of South India and Southeast Asia. Bringing together 19 well-known scholars in Rāmāyaṇa studies from Cambodia, Canada, France, India, Indonesia, Malaysia, Singapore, Thailand, UK, and USA, this thought-provoking and elegantly illustrated volume engages with the inherent plurality, diversity, and adaptability of the Rāmāyaṇa in changing socio-political, religious, and cultural contexts. The journey and localization of the Rāmāyaṇa is explored in its manifold expressions – from classical to folk, from temples and palaces to theatres and by-lanes in cities and villages, and from ancient to modern times. Regional Rāmāyaṇas from d...
Biomedical Spectroscopy
This book discusses biomedical spectroscopy and the applications of spectroscopic techniques in advanced medical technology. Applicable to scientists and medical professionals, the aim of this work is to enable them to work together in this field, so that healthcare facilities can be made routinely available in a cost-effective manner—especially for developing countries which may not be able to afford universal healthcare with present day expensive medical technologies. The subject matter of this book also covers – Instrumentation, Experimental Techniques and Computational Methods Spectroscopy of Animal Models Microspectroscopy for Biomedical Applications Clinical Applications of Optical Spectroscopy Spectroscopy of Human Models Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan and Bhutan)
Journalism and Journalism Education in Developing Countries
Free and fair media are at the heart of any democratic set up. A thriving field of journalism and zealous and ethical journalists in that sense become torch bearers of a brighter and promising tomorrow. In this light, the status of journalists, the most important actors in the field becomes increasingly important as a matter of study. They act as gatekeepers of information that is flooding in the era of new media, a wave that is not so new anymore. Their roles remain intact and even becomes prominent in the chaos of many-to-many communication. Not concentrating on specific countries, selected contributions in the book reflect on the developments of media and journalism education across diffe...
Culture and Creativity - Selected Writings of N Manu Chakravarthy
Culture and Creativity is a collection of essays of N Manu Chakravarthy, a prominent culture critic known for his discourses on music, cinema, literature and several aspects of culture and philosophy. This book illustrates the intellectual and ethical perspectives that shape his discussions on wide range of issues. These discussions are reflective of the inspiration he draws from his father Prof G N Chakravarthy and his teachers Prof C D Narasimhaiah, Prof U R Ananthamurthy, and Prof B Damodara Rao. The ideas of Ivan Illich and Noam Chomsky, and his friend D R Nagaraj are also instrumental in framing the critical nature of his interpretations. The essays in this book encompass Prof Manu Chakravarthy’s perspectives on religion, secularism, tradition, and modernity. The references to Sri Narayanaguru, M K Gandhi, Rabindranath Tagore, and the interview with Gustavo Esteva, evince his preoccupation with madhyamamarga. They also foreground his views on nationalism, metaphysics, media, politics and the crises of the third world and India in a globalised context. This work is a testimony to the form of scholarship he values.
Pharmaceutical Marketing Management
The book begins with a brief overview of Indian and Global Pharmaceutical Market. It discusses unconventional topics related to pharmaceutical marketing. Most of the chapters like Segmentation, Promotional Mix, Consumer Behaviour and Pricing etc, explain the basic concepts with an emphasis on the Pharma perspective. Chapters are updated with recent developments in those fields. Clinical Research has always been under scan, the chapter on clinical research covers the latest amendments and discusses the future trends. Chapter Cosmeceutical gives an overview of Cosmeceutical market scenario and the growth drivers. The book includes a brief note on Ethics.
