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Museum Branding
  • Language: en
  • Pages: 341

Museum Branding

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases

Writing for Museums
  • Language: en
  • Pages: 260

Writing for Museums

Words are everywhere in the museum. Amidst all the visual exhibits, and in many non-exhibition areas, swarm a host of words, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, brochures, exhibition videos, guided tours, membership materials, apps, and store labels: in a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words among the feast of visuals, helping contemporary audiences feel at home. Research bears out the need for a range of learning tools and it’s not just visitors who benefit from verbal cues; donors, educators, community partners, and volunteers will all eng...

Museum Branding
  • Language: en
  • Pages: 281

Museum Branding

Museums have unequaled brands in the world of learning and culture. They have earned the recognition and loyalty of their many audiences. The challenge is sustaining image, loyalty and support as audiences shift, grow, and change. Museum Branding: Reimagining the Museum is a forward-looking survey of museums as they navigate the present, and plan for the future, holding steady to their heritage. It looks at brands that have refreshed their identity, reframed their missions, and reconfirmed their right to audience loyalty and support. Museums of all sizes, genres, and geography – over forty of them – exemplify audience-centered branding practices outlined in nineteen chapters that include...

Writing for Museums
  • Language: en
  • Pages: 304

Writing for Museums

Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the knowledge, to be interpreted by strangers. This new edition features seven new chapters and a focus on inclusivity and accessibility.

The Rotarian
  • Language: en
  • Pages: 56

The Rotarian

  • Type: Magazine
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  • Published: 1994-07
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  • Publisher: Unknown

Established in 1911, The Rotarian is the official magazine of Rotary International and is circulated worldwide. Each issue contains feature articles, columns, and departments about, or of interest to, Rotarians. Seventeen Nobel Prize winners and 19 Pulitzer Prize winners – from Mahatma Ghandi to Kurt Vonnegut Jr. – have written for the magazine.

All Good People Here
  • Language: en
  • Pages: 337

All Good People Here

  • Type: Book
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  • Published: 2022-08-16
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  • Publisher: Bantam

#1 NEW YORK TIMES BESTSELLER • In the propulsive debut novel from the host of the #1 true crime podcast Crime Junkie, a journalist uncovers her hometown’s dark secrets when she becomes obsessed with the unsolved murder of her childhood neighbor—and the disappearance of another girl twenty years later. ONE OF THE BEST BOOKS OF THE YEAR: PopSugar You can’t ever know for sure what happens behind closed doors. Everyone from Wakarusa, Indiana, remembers the infamous case of January Jacobs, who was discovered in a ditch hours after her family awoke to find her gone. Margot Davies was six at the time, the same age as January—and they were next-door neighbors. In the twenty years since, Ma...

Decisions and Orders
  • Language: en
  • Pages: 286

Decisions and Orders

  • Type: Book
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  • Published: 1958
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  • Publisher: Unknown

description not available right now.

Museum Practice
  • Language: en
  • Pages: 292

Museum Practice

  • Type: Book
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  • Published: 2006
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  • Publisher: Unknown

description not available right now.

Public History
  • Language: en
  • Pages: 299

Public History

  • Type: Book
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  • Published: 2016-05-20
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  • Publisher: Routledge

Public History: A Textbook of Practice is a guide to the many challenges historians face while teaching, learning, and practicing public history. Historians can play a dynamic and essential role in contributing to public understanding of the past, and those who work in historic preservation, in museums and archives, in government agencies, as consultants, as oral historians, or who manage crowdsourcing projects need very specific skills. This book links theory and practice and provides students and practitioners with the tools to do public history in a wide range of settings. The text engages throughout with key issues such as public participation, digital tools and media, and the internatio...

Inferno
  • Language: en
  • Pages: 485

Inferno

  • Type: Book
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  • Published: 2008-02-28
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  • Publisher: Penguin UK

In July of 1943, British and American bombers launched an attack on the German city of Hamburg that was unlike anything the world had ever seen. For ten days they drenched the city with over 9,000 tons of bombs, with the intention of erasing it entirely from the map. The fires they created were so huge they burned for a month, and were visible for 200 miles. As those who survived emerged from their ruined cellars and air-raid shelters they were confronted with a unique vision of hell: a sea of flame that stretched to the horizon, the burnt-out husks of fire engines that had tried to rescue them, charcoaled corpses and roads that had become flaming rivers of melted tarmac. Using many new first-hand accounts and other material, Keith Lowe gives the human side of an inhuman story, and the result is an epic story of devastation and survival, and a much-needed reminder of the human face of war.