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Children's Fantasy Literature
Fantasy has been an important and much-loved part of children's literature for hundreds of years, yet relatively little has been written about it. Children's Fantasy Literature traces the development of the tradition of the children's fantastic - fictions specifically written for children and fictions appropriated by them - from the sixteenth to the twenty-first century, examining the work of Lewis Carroll, L. Frank Baum, C. S. Lewis, Roald Dahl, J. K. Rowling and others from across the English-speaking world. The volume considers changing views on both the nature of the child and on the appropriateness of fantasy for the child reader, the role of children's fantasy literature in helping to develop the imagination, and its complex interactions with issues of class, politics and gender. The text analyses hundreds of works of fiction, placing each in its appropriate context within the tradition of fantasy literature.
Kosher Chinese
An irreverent tale of an American Jew serving in the Peace Corps in rural China, which reveals the absurdities, joys, and pathos of a traditional society in flux In September of 2005, the Peace Corps sent Michael Levy to teach English in the heart of China's heartland. His hosts in the city of Guiyang found additional uses for him: resident expert on Judaism, romantic adviser, and provincial basketball star, to name a few. His account of overcoming vast cultural differences to befriend his students and fellow teachers is by turns poignant and laugh-out-loud funny. While reveling in the peculiarities of life in China's interior, the author also discovered that the "other billion" (people living far from the coastal cities covered by the American media) have a complex relationship with both their own traditions and the rapid changes of modernization. Lagging behind in China's economic boom, they experience the darker side of "capitalism with Chinese characteristics," daily facing the schizophrenia of conflicting ideologies. Kosher Chinese is an illuminating account of the lives of the residents of Guiyang, particularly the young people who will soon control the fate of the world.
Aliens in Popular Culture
An indispensable resource, this book provides wide coverage on aliens in fiction and popular culture. The wide impact that the imagined alien has had upon Western culture has not been surveyed before; in many cases the essays in Aliens in Popular Culture are the first written on the topic. The book is a compendium of short entries on notable uses of aliens in popular culture across different media and platforms by almost 90 researchers in the field. It covers science fiction from the late nineteenth century into the twenty-first century, including books, films, television, comics, games, and even advertisements. Individual essays point to the ways in which the imagined alien can be seen as a reflection of different fears and tensions within society, above all in the Anglo-American world. The book additionally provides an overview for context and suggestions for further reading. All varieties of readers will find it to be a comprehensive reference about the extra-terrestrial in popular culture.
Computer-Assisted Language Learning
Gives a comprehensive overview of the field including historical and interdisciplinary perspectives. Looks at the relationship between the theory and application of Computer-Assisted Language Learning. Describes how the computer is conceptualized as both tutor and tool, and discusses the implications for computer programming, language teaching, and learning. So far the development of Computer-Assisted Language Learning (CALL) has been fragmented. The points of departure for CALL projects have been enormously varied, and when the projects have been written up, they rarely refer to those that have gone before. Michael Levy addresses this shortcoming, setting CALL work into a context, both hist...
Principles of Hip Arthroscopy
The field of arthroscopy, originating from Denmark in 1912, has rapidly evolved to diagnose and treat a wide range of musculoskeletal pathologies. Although around for sometime, arthroscopy in the field of orthopedics has traditionally focused on the knee, shoulder, or elbow, as arthroscopy of the hip is technically challenging; the deep structures of the hip, including neurovascular bundles, require specialized training and equipment to access. However, with advances in surgical techniques, hip arthroscopy has become increasingly popular given its ability to treat pathologies with previously poor prognoses such as labral tears, hip arthritis and femoroacetabular impingement (FAI). When indic...
Marketing
Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word Marketing, making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, Marketing Creates Value permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics.
Marketing
Marketing 1e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination. Marketing 1e thoroughly addresses the explosion of digital technology and new influencers, such as social media, and the impact on marketing. Supported by results-driven technology in McGraw-Hill's Connect and a focused table of contents covering all of thefoundational topics in thirteen chapters, Marketing 1e is the ideal choice for any Principles of Marketing course.With Connect package, students examine how firms analyse, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.
