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The Neuro-Consumer
Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious...
Six Figure Management Method
Measuring performance and improving profitability are essential for successful business growth. However, authors Patrick M. Georges, who created the widely used Management Cockpit system, and Josephine Hus demonstrate clearly that standard key performance indicators can be overly complex and therefore ineffective in managing productivity. In Six Figure Management Method Georges and Hus show that if you measure and improve just six well-selected KPIs, each of them simple to understand and easy to calculate, the profitability of your unit or business will soar. Based around these six measures of performance, this practical handbook for managers presents a streamlined, straightforward framework...
Neuromarketing in Action
Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.
Neuromarketing in Action
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Neuro-Sell
Anyone involved in sales faces huge challenges these days, from fierce global competition and increased pressure on margins to the power of internet-savvy buyers and difficulties with getting time with prospective buyers. To succeed in sales, something more than the traditional techniques is needed. Neuro-Sell presents an effective, brain-based approach to selling that is sensitive to what's going on in the customer's mind. Neuro-Sell helps readers understand the importance of the unconscious and get below the surface of what people say to recognise what they really mean. Packed with examples, quizzes, templates and interactive exercises, it develops readers' skills in building sales relationships with the four main types of buyer and outlines the five stages of neuro-negotiating that will help give readers the competitive edge.
تسويق خدمات التأمين
ينبع اقتحام التسويق لقطاع الخدمات أساسا من أهمية الخدمات، باعتبار أن سيرورة النمو الاقتصادي للمجتمعات وتطورها تؤدي إلى ازدهار الخدمات الذي يعكس بدوره مستوى المعيشة المزدهر والمرتفع لأفراد المجتمع وميله نحو الإنفاق والإقبال على الخدمات، وعلى ضوء ذلك يقدم هذا الكتاب دراسة حول واقع التسويق الحالي وتحديات المستقبل فيما يخص تسويق خدمات التأمين، وتقع الدراسة في ستة فصول: (مدخل عام للتسويق، تسويق الخدمات، مدخل إلى التأمين، قطاع التأمين في العالم، تسويق خدمة التأمين، والمزيج التسويقي الخاص بخدمات مؤسسات التأمين). Descriptor(s): MARKETING | SERVICE INDUSTRIES | INSURANCE | INSURANCE COMPANIES | MARKET | CONSUMERS
الخدمات المصرفية في البنوك الاسلامية
يرجع اتجاه البنوك والمصارف نحو العولمة إلى الرغبة في التوسع، النمو، والانتشار والسيطرة العالمية، وعلى هذا فإن العولمة المصرفية تتجاوز مرحلة الضرورة إلى مرحلة الحتمية وتحتاج إلى ادراك أن البنى الذاتية للبنك يجب أن تنمو بالشكل الذي يمكنها منت تخطي الحدود، ونشر شبكات فروعه ووحداته على مستوى العالم في إطار يتسم بالتكامل داخل لأنشطة المصرفية، ومتوافق المتغيرات أو المستجدات البيئية المصرفية، ومنسجم مع الأوضاع والإمكانيات والموارد المتوفرة للبنك
Marketing et Caisse d'épargne (1) : Organisation, structure et méthode
Cet ouvrage est une réédition numérique d’un livre paru au XXe siècle, désormais indisponible dans son format d’origine.
Des PME aux ETI, réussir la croissance
Multidisciplinaire, cet ouvrage introductif a pour objectif de faciliter la prise de conscience de l'intérêt sociétal et économique des PME et des ETI. Les auteurs répondent aux questions clés que se posent les dirigeants de ces entreprises. Proche du terrain, cet ouvrage contient ce que tout dirigeant de PME ou d’ETI doit savoir pour réussir la croissance. Il s’adresse aux dirigeants, aux entrepreneurs, aux patrons de business-units, aux managers, aux étudiants et à tous ceux qui voient dans ces entreprises le socle de dynamiques nouvelles au service de la création de valeur. Unique dans sa conception, car multidisciplinaire, il s’articule autour des questions clés de strat...
