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İkna Bilgi Modeli Kapsamında Tesettür Moda Reklamlarının Algılanması
Özellikle 1990'lardan sonra tesettürlü kadınların tesettür giyim pratiklerini ciddi anlamda etkileyen tesettür modası neticesinde ortaya çıkan yeni tesettürlü kadın tüketici profili, kültür ve vahiy merkezli tesettür anlayışına ek olarak yeni bir anlayış ortaya koymuştur. Moda merkezli bu anlayış tesettürlü kadınların tesettüre ilişkin algılarını ve tüketim kültürlerini de dönüştürmüştür. Bu dönüşümde en büyük etkiyi ise tesettür moda işletmelerinin yaptığı düşünülmektedir. Tesettür moda işletmelerinin kreasyonlarını belirlerken İslami referanslı kaygılardan ziyade salt kar amacı gütmeleri dönüşümün hızını artırmıştır. Bu noktada tesettürlü kadın tüketicilerin işletmelerin ikna girişimlerine direnç göstermeleri tesettürün modaya kurban edilmesine engel olacaktır. Bu kitap, Türkiye ve Fas'taki tesettürlü kadınların tesettür algıları, tesettür giyim kültürleri ve tesettür moda işletmelerinin reklam yapma amaçlarına ilişkin sorulara cevap aramaktadır.
Essentials of Marketing Management
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.
Reverse Logistics
This book addresses decision making in reverse logistics, which concerns the integration of used and obsolete products back into the supply chain as valuable resources. It covers a wide range of aspects, related to distribution, production and inventory management, and supply chain management. For each topic, it highlights key managerial issues in real-life examples and explains which quantitative models are available for addressing them. By treating a broad range of issues in a unified way, the book offers the reader a comprehensive view on the field of reverse logistics.
Abstract Reasoning Tests
KEY CONTENTS OF THIS GUIDE INCLUDE: - Contains invaluable tips on how to prepare for abstract reasoning tests; - Written by an expert in this field in conjunction with recruitment experts; - Contains lots of sample test questions and answers.
ABSTRACT BOOK of I. INTERNATIONAL CONGRESS ON MEDICINAL AND AROMATIC PL ANTS
Dear Academicians, Readers and Educators, We are pleased to present the issue of the International Journal of Secondary Metabolite as a special issue entitled ‘I. International Congress on Medicinal and Aromatic Plants - “Natural And Healthy Life”’. This special issue contains some of scientific studies presented in the congress. Hosting the I. International Medical and Aromatic Plant Congress, held in Konya on 9-12 May 2017, by the coorperation T.R. Ministry of Forestry and Water Affairs, General Directorate of Forestry and Necmettin Erbakan University was a great honor for us. The total number of abstract submission for the congress was 1923. After the scientific evaluation, 85 abs...
Closed-Loop Supply Chains
Closed-loop supply chain activities such as remanufacturing, recycling, dismantling for spare parts, and reverse logistics have helped many companies tap into new revenue streams by finding secondary markets for their products, all while reducing their overall carbon footprint. Written by academic experts, in language that is accessible to practitioners, this authoritative resource examines recent research and case studies of companies running profitable reuse/remanufacture operations in various industries. It illustrates profitable practices in returned and recovered products, clearly explaining how to: design a reverse logistics network, conduct production planning, implement effective marketing strategies, and apply closed-loop supply chain strategies in industries besides manufacturing. From product development to materials to assembly and profitability, this complete resource explores the impact of these processes across all aspects of the supply chain.
Greening the Supply Chain
This book analyzes environmental supply chain management theory and practice, with contributions by a international experts. Coverage includes concepts and principles of green supply chain management; studies of practices and concerns in industries worldwide; tools for environmental supply chain design and development; and case studies of green supply chain practices. Professionals, policy makers, researchers and students will value this book for the insights it provides into a topic of growing concern.
The Durable Use of Consumer Products
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera tion? Are businesses deliberately marketing products in a way which encourages sub-optimal use and induces consumers to buy new products? More and more consumers respond ''yes'' objecting to the business practices which reduce the life span of a product or pay no attention to efficiency in con sumption. The growing concem with sub-optimal use of consumer durables arises as a response to the volume of waste, as wen as to the growing conviction that over-consumpt...
Soil Reinforcement with Geotextiles
A design manual on geotextiles and related products which are providing new and cost-effective ways to design and construct earth structures and to repair the slopes of older ones. This publication is a source of guidance for geotechnical, structural and highway engineers amongst others.
Essentials of Marketing
Essentials of Marketing has been updated in line with changes in the marketing environment, taking into account the influence of the EU and new concepts of consumer behaviour.
