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Revolutionizing the AI-Digital Landscape
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book will also offer a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This will help entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book aims to serve as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses a wide range of topics, including customer experience, content marketing, AI strategy, and digital marketing tools.
Advances in Communication, Devices and Networking
This book covers recent trends in the field of devices, wireless communication and networking. It gathers selected papers presented at the 6th International Conference on Communication, Devices and Networking (ICCDN 2022), which was organized by the Department of Electronics and Communication Engineering, Sikkim Manipal Institute of Technology, Sikkim, India, on December 16–17, 2022. Gathering cutting-edge research papers prepared by researchers, engineers and industry professionals, it helps young and experienced scientists and developers alike to explore new perspectives and offer them inspirations on how to address real-world problems in the areas of electronics, communication, devices and networking.
International Conference on Reinventing Business Practices, Startups and Sustainability – Virtual Conference
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Future of Work and Business in Covid-19 Era
This proceedings volume explores the disruptive effect of COVID19 pandemic on business leaders and managers. It covers the sweeping changes experienced by all sectors of work and business along with core functional verticals. As organizations institutionalize lessons learned through trial and error, an effort is required to document these efforts. The volume is an amalgamation of papers presented papers at the International Management Conference, 2021 hosted at KIIT University, India in February 2021. The thrust of this conference was to gather a holistic picture of the lessons derived during the pandemic hardship. Selected papers provide readers with an idea of the new normal in various domains of management across industries and organizations. Research papers, from each functional areas of business management, give focus on experiences and best practices.
Business Ethics and the Natural Environment
Business Ethics and the Natural Environment examines the present status of relations between corporate enterprise and the natural environment in the world today. •Discusses such questions as: What obligations does a corporation have toward the environment? To respect entities unprotected by law? To care about future generations? •Argues that environmentally-friendly business practices yield dividends exceeding expectations, and that the competitive firm of the 21st century will follow “green” standards •Provides a background in ethics, a survey of business ethics, an account of environmental philosophy, an overview of environmental legal issues, and an account of the problems associated with globalization
Design and Analysis of Experiments with R
Design and Analysis of Experiments with R presents a unified treatment of experimental designs and design concepts commonly used in practice. It connects the objectives of research to the type of experimental design required, describes the process of creating the design and collecting the data, shows how to perform the proper analysis of the data, and illustrates the interpretation of results. Drawing on his many years of working in the pharmaceutical, agricultural, industrial chemicals, and machinery industries, the author teaches students how to: Make an appropriate design choice based on the objectives of a research project Create a design and perform an experiment Interpret the results o...
Models and Designs
Roller coasters are thrilling rides! But do you know that a lot of planning and design goes into each roller coaster that is built? Learn about tools to build models with great design. See science at work in the real world and use what you learn to discover what makes the best roller coaster yet! Includes a note to caregivers, a glossary, a discover activity, and career connections, as well as connections to science history.
E-business 2.0
This title seeks to explain how to choose and implement the right e-business infrastructure and how to deliver the strategies you have created. It uses case studies to illustrate the successes and failures of e-business initiatives.
The Cointegrated VAR Model
This valuable text provides a comprehensive introduction to VAR modelling and how it can be applied. In particular, the author focuses on the properties of the Cointegrated VAR model and its implications for macroeconomic inference when data are non-stationary. The text provides a number of insights into the links between statistical econometric modelling and economic theory and gives a thorough treatment of identification of the long-run and short-run structure as well as of the common stochastic trends and the impulse response functions, providing in each case illustrations of applicability. This book presents the main ingredients of the Copenhagen School of Time-Series Econometrics in a t...
Time Series Econometrics
This text presents modern developments in time series analysis and focuses on their application to economic problems. The book first introduces the fundamental concept of a stationary time series and the basic properties of covariance, investigating the structure and estimation of autoregressive-moving average (ARMA) models and their relations to the covariance structure. The book then moves on to non-stationary time series, highlighting its consequences for modeling and forecasting and presenting standard statistical tests and regressions. Next, the text discusses volatility models and their applications in the analysis of financial market data, focusing on generalized autoregressive condit...
