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Create the Perfect Brand
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, will help you to maximise your brand, even in a downturn. All aspects of branding are covered including brand creation and protection. Fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. All aspects of branding are covered including: - what is a brand and why it is heart, soul and core of a business - brands in a recession, including the success stories - methods to value a brand - brand focus - brand creation and structure - brand audience and brand vision -importance of creativity - brand imple...
Positioning the Brand
Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, t...
The Unauthorized Guide To Doing Business the Jamie Oliver Way
Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.
Tourism and Hospitality Marketing
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Media and Food Industries
This volume is the first to combine textual analysis of food media texts with interviews with media production staff, reality TV contestants, celebrity chefs, and food producers and retailers across the artisan-conventional spectrum. Intensified media interest in food has seen food politics become a dominant feature of popular media—from television and social media to cookbooks and advertising. This is often thought to be driven by consumers and by new ethics of consumption, but Media and Food Industries reveals how contemporary food politics is also being shaped by political and economic imperatives within the media and food industries. It explores the behind-the-scenes production dynamics of contemporary food media to assess the roles of—and relationships between—media and food industries in shaping new concerns and meanings with respect to food.
Evergreen
An invaluable resource that helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits. Loyal customers are the beating heart of every great business.?Why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. The book's entertaining stories and action steps reveal how you can: Cultivate the 3Cs of evergreen companies: character, community, and content Build loyalty programs that turn satisfied customers into enthusiastic advocates Nurture profitable customers while pruning those who sap time and money Inject authenticity into social media communications Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.?The perfect solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season.
Classic Oliver Tractors
James Oliver sold his first "chilled" plow in 1870--"chilled" because the cast iron was cooled quickly with water to harden the metal and strengthen the plow. And when Oliver Chilled Plow Works merged with the Hart-Parr Company in 1929, the might of capital, expertise, and engineering resources came together to create one of the most successful and revered small tractor manufacturers of all time. This book follows the Oliver tractor from its inception through its development over the years, until the last model rolled off the assembly line in 1976. A story of entrepreneurship and industry, of machinery and American know-how, this illustrated history captures the spirit of Oliver farm equipment as its tractors and crawlers, hay balers and threshers turned American farmland to gold. Throughout, brilliant color photographs and historical images bring the story of the Oliver tractor vividly and vibrantly to life.
DAWN OF THE APOCALYPSE
This meticulously edited Sci-Fi box set is packed with the selected dystopian novels & the post-apocalyptic classics. The ebook is formatted for your eReader with a functional and detailed table of contents: Ayn Rand: Anthem Jack London: Iron Heel H. G. Wells: The Time Machine The First Men in the Moon When The Sleeper Wakes Edward Bulwer-Lytton: The Coming Race Hugh Benson: Lord of the World Edward Bellamy: Looking Backward: 2000–1887 Equality Mary Shelley: The Last Man Edgar Allan Poe: The Conversation of Eiros and Charmion Owen Gregory: Meccania the Super-State Jonathan Swift Gulliver's Travels William Hope Hodgson: The Night Land Fred M. White: The Doom of London Series The Four White ...
